Master in Global Sports Marketing

Qatar and the 2022 World Cup from inside

July 20, 2022, Madrid

Living from the inside the preparation of the FIFA World Cup, we could not miss it.

The FIFA World Cup is an event that is capable of bringing together millions of people for the same dream, for the same feeling. It is a unique event that requires years of preparation. Preparation of the stadiums, construction of the venues, security, etc. That is why at LaLiga Business School we could not miss this opportunity. Last March our students of the Master's Degree in Global Sports Marketing packed their bags to embark on a trip that they will undoubtedly remember for the rest of their lives. An opportunity to see first-hand what the months leading up to the inauguration of a FIFA World Cup are like, to get to know the Qatar Star League, the sports complexes, stadiums...

With the help of Aspire Zone Foundation (AZF), our students enjoyed one of the best facilities in the world, a complex that has first class sports facilities, restaurants and entertainment areas.

We joined forces using education as a means to foster and develop talent in the Sports and Entertainment Industry.

Qatar Star League, Khalifa International Tennis and Squash Complex, International Circuit Qatar and Losail Circuit Qatar were some of the stops where we enjoyed different presentations and visits.