Is football a business or a sport? At LaLiga we know that matches are not only played on the pitch. A great team must have great managers, analysts, legal experts... The best professionals in sports!
That is why we have created Business School, so that you can train with the best sport business professionals and experience from inside the passion of the best league in the world.
LaLiga Business School is the Education Department of LaLiga, a project created and promoted by LaLiga in 2018. A 100% inhouse project with the main goal of creating and retaining Sports Business Professionals to reinforce and boost the exponential growth of the Sports Industry and its ability to drive growth for other industries and progress for the society
In such a highly competitive environment, we strongly believe in the professionalisation of the Sports Industry through education, addressing new disciplines and increasing the level of expertise in growth driving areas within the sports entities that are leading the transformation. We aim to build the best professionals in the Sports Industry
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Strengthen and increase your knowledge of Sports Marketing!.
Sports Marketing Professionals will help you lead the growth of the Industry at a global scale.
Boost your education in some of the most demanded areas such as Global Sponsorship, Brand Management or Strategic Brand Management.
International MBA in Sports and Entertainment Management
Driving the transformation of the Sports Industry through complex times requires an in-Depth understanding of the most advanced fields of innovation.
Senior leaders of leading brands from across the entertainment and digital technology ecosystems Will join LaLiga and the management of its 42 teams of sports business professionals to build an unique group of teachers and lecturers.
Visits / Trips
30/05/2023
The students of the Master in Sports Marketing traveled to Qatar to learn about the legacy left by the World Cup, as well as the plans for the development and potentialization of sports that exist in the country.
Visits / Trips
18/05/2023
The Master in Football Management, Methodology and Analysis students traveled to Vigo with the aim of visiting the sports facilities of the RC Celta club, as well as learning about the structure and organization of the youth academy at the club.
Visits / Trips
09/05/2023
As part of the academic trip to Qatar for the Master in Sports Marketing, the students visited Aspire Academy, where they received a lecture by Valter Di Salvo: Director of Football Science and Performance.
Visits / Trips
01/05/2023
The master’s students made a trip to Seville with the aim of learning about the legal and organizational aspects of Real Betis Balompié and Sevilla FC as well as their sports facilities.
The Global Players Program is an educational pioneering program aimed exclusively at players of LaLiga Santander and LaLiga Smart Bank, boosted by Banco Santander with OXYGEN as E-Learning Partner and in collaboration with AFE and App #Players.
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This master degree is structured in 8 modules, that will allow students to internalize all the key knowledge that in turn will give them a sufficiently broad and accurate vision of the sports sector, to be able to address all of their great and deep challenges with determination.
This Masters Programme offers students the opportunity to obtain the necessary legal training to face, with maximum guarantees, the different challenges of the current and future legal framework, putting at their disposal the necessary knowledge and training tools to enable them to operate in this market.
This is the first postgraduate course that deals with the complexity of football from a multidisciplinary and transversal perspective. This higher education programme reflects the knowledge, experience and know-how of LaLiga's best professionals.
