Master

Master's in Global Sports Marketing

Registration open | November 2024
The Master's in Global Sports Marketing provides the opportunity to learn about the international Sports Marketing Industry from different perspectives: Properties, Clubs, Agencies, Broadcasters, Events, Media.
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Learn about the global and international sports marketing industry, along with the specific strategies created and employed by LALIGA.

THE FORCE THAT DRIVES YOUR CAREER. ESTUDIA EN LALIGA.
Date NOV 2024
Modality In person
Duration 9 MONTHS
Campus LALIGA HEAD OFFICE, MADRID
Language ENGLISH
Spaces 30
Timetable MON - THRS: 5:30 PM - 9:30 PM
Credits 90 ECTS
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Description

The pillars of this Master's programme

The Master's in Global Sports Marketing allows you to learn how the Sports Industry functions at a global and international level from all points of view: Properties, Clubs, Agencies, Broadcasters, Events, Media, among others. Students will be able to learn about the strategies that LALIGA and the best companies in the Sports and Entertainment Industry are taking globally and in today's world.

The Master's is taught in English, which provides an added value when it comes to familiarising students with the technical and cultural language of this industry.

INTERNATIONAL FOCUS

We provide our students, future leaders of the Sports Industry, with all the necessary knowledge in Sports Marketing to work in any market.

TRIPS AND CASE STUDIES

Theoretical knowledge will be complemented with trips included in the Master's.

QUICK AND DIRECT JOB PLACEMENT

The Master's in Global Sports Marketing includes a six-month internship programme in some of the most prominent entities in the Sports and Marketing Industry. Students will be given the opportunity to strengthen their knowledge and skills in this area.
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Careers

95%
of alumni are working in the sports industry
20%
of alumni are working in LALIGA
38%
of alumni are working in LALIGA Clubs
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Student Profile

Who is the Master's in Global Sports Marketing for?

VERSATILE PROFILES

The selection process admits students with different profiles and interests, who share the commitment to act with excellence within the International Sports Marketing Industry.

QUALITY STUDENTS

We assess academic results, work experience and the ability to integrate oneself into a group setting at work.

SKILLS AND GOOD APTITUDES

Special emphasis will be placed on the skills and qualities considered necessary to achieve academic success and participation in the LALIGA Business School community.
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Career Opportunities for Graduates in Sports Marketing

Students are given the option of being involved in different projects with significant Players across the Sports Industry:

  • LALIGA
  • Other National and International Sports Leagues
  • Federations
  • Institutions related to Sport
  • Agencies
  • Brands related to Sport
  • Sports Clubs and Associations
  • Agents

Master's in Global Sports Marketing

Guaranteed Internships

As part of the academic programme, students will be guaranteed internships in LALIGA, in their associated Clubs/SAD or in Companies and Institutions related to the Sports Industry, to demonstrate their acquired knowledge and professional skills. Our team will proactively assist students throughout the internship search process by introducing them to available vacancies, supporting them with preparing CVs and interviews as well as any help they may need throughout the process. We will also provide support to students at all times during the course of the internship. LALIGA Business School's Academic Department is committed to offering the best professional and work experience to our students, which is why we work hand in hand with the major players in the industry to find the perfect fit between the profile required by these companies and the profile of each of our students. Thanks to this, we have a high rate of post-internship recruitment among our students. These 6-month internships are essential to put the knowledge acquired during the programme into practice in a real business context.
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Master's in Global Sports Marketing

Trips we offer with the Master's in International Sports Marketing

Visits and trips are one of the most important pillars of the Master's in Global Sports Marketing. The aim of these activities is to allow our students to visit and acquire first-hand knowledge of the LALIGA Clubs, Sports Institutions, Properties and Agents of the Industry. This allows them to go directly into real environments where they will receive Master Classes and to solve Cases Studies working hand in hand with the directors and managers of these institutions.

UNITED STATES LALIGA Business School students at the Met Life Stadium (New Jersey, USA) The students of the Master's in Sports Marketing at LALIGA Business School travel to the United States every year to learn about the most relevant sports entities in cities like New York and the work of their world-leading marketing teams. During these days students can visit sports entities and places such as the Met Life Stadium in New Jersey or the NBA head office in New York.
UNITED KINGDOM LALIGA Business School students at Liverpool FC (United Kingdom)
SPAIN LALIGA Business School students at the Reale Arena stadium (Real Sociedad, San Sebastián)
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Master's in Global Sports Marketing

The module coordinators

José Moya
José MoyaDirector - LALIGA Business School
Module I - Immersion in the Sports Industry
Javier Tola
Javier TolaDirector General - Simply Sport
Module II - Sports Marketing and Communication
Gabriela Salinas
Gabriela Salinas Global Managing Director - Brand Finance Institute
Modulo III - Brand Management and Market Research
Jaume Pons
Jaume PonsHead Of Social Media And Digital Content – LALIGA
Module IV - Digital Marketing and Strategy
Edouard Legendre
Edouard LegendreConsultant in Sports Marketing
Module V - Sponsorship and Strategic Alliances
Pedro Alberto Gómez Rodríguez
Pedro Alberto Gómez Rodríguez Independent Advisor – PwC
Module VI - Innovation and Entrepreneurship

The teaching staff

Professionals in the sports industry

Mr. Álex Pallete
Mr. Álex PalletePicnic
Mr. Ángel Fernández
Mr. Ángel FernándezLALIGA
Mr. Antonio Bolanos López
Mr. Antonio Bolanos LópezUniversity Lecturer and Corporate Trainer
Mr. Boris Gartner
Mr. Boris GartnerLALIGA North America
Mr. Carlos Canto
Mr. Carlos CantoSPSG Consulting
Mrs. Cristina Carranza
Mrs. Cristina CarranzaTwitch
Mrs. Cristina Delgado
Mrs. Cristina DelgadoGoogle -Youtube
Mr. Daniel Montes
Mr. Daniel MontesEA Sports
Mr. Daniel Moreno
Mr. Daniel MorenoPuma
Mr. David Serrahima
Mr. David SerrahimaOctagon Spain
Mr. Diego Sánchez Trillo
Mr. Diego Sánchez TrilloClub Atlético de Madrid
Mr. Edouard Legendre
Mr. Edouard LegendreOgilvy
Mr. Eugenio Blanco
Mr. Eugenio BlancoDazn
Mr. Fernándo Sánchez
Mr. Fernándo SánchezATP
Mr. Fran Chico
Mr. Fran ChicoSportLife
Mr. Francisco Fernandez
Mr. Francisco FernandezClub Atlético de Madrid
Mr. Hector Argüelles
Mr. Hector ArgüellesNBA
Mrs. Helena Martinez
Mrs. Helena MartinezFC Barcelona
Mr. Ignaci Sarnier
Mr. Ignaci SarnierDorna
Mr. Javier Latorre
Mr. Javier LatorreValencia CF
Mr. D. Javier Tebas
Mr. D. Javier TebasLALIGA
Mr. Jordi Soler
Mr. Jordi SolerLVP
Mr. José Moya Gómez
Mr. José Moya GómezLALIGA
Mr. Luis Abundes
Mr. Luis AbundesNetflix
Mr. Maheta Molango
Mr. Maheta MolangoProfessional Footballers' Association
Mr. Marcos Garcia
Mr. Marcos GarciaTik Tok
Mr. Mario Hernando
Mr. Mario HernandoWorld Padel Tour
Mrs. Marta Verano
Mrs. Marta VeranoLALIGA
Mr. Miguel Mateo
Mr. Miguel MateoEHF
Mr. Miguel Luque
Mr. Miguel LuqueAmazon
Mrs. Minerva Santana
Mrs. Minerva SantanaLALIGA
Mr. Octavi Anoro
Mr. Octavi AnoroLALIGA
Mr. Óscar Mayo
Mr. Óscar MayoLALIGA
Mr. Óscar Morillas
Mr. Óscar MorillasWasserman
Mr. Rafael Fernández de Alarcón
Mr. Rafael Fernández de AlarcónTelefónica
Mr. Ramiro Lahera
Mr. Ramiro LaheraRamla Sports
Mrs. Vanessa Basora
Mrs. Vanessa BasoraSevilla FC
See more Ocultar más
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Why study a Master in Global Sports Marketing at LALIGA?

LALIGA 360º

1

CAMPUS

LALIGA Head office in Madrid
2

ACTIVITIES

Our students will have a unique experience. They will know from the inside how LALIGA and its clubs/SADs operate. Visits to LALIGA clubs where club/SAD professionals will share their expertise with our students. During the Master, our students will participate in solving real case studies of LALIGA and/or Clubs/SAD.
3

TRAINING

We employ staff with proven professional and teaching experience in the Football industry. Our students will have access to exclusive LALIGA content. Our programmes are designed, coordinated and directed by LALIGA professionals.
4

LABOUR PRACTICES

Guaranteed internships in LALIGA, its associated Clubs/SADs or companies related to the Sports Industry (agencies, sponsors, institutions, etc.).
5

JOB BANK

In addition to guaranteeing internships, LALIGA will make available to students who have satisfactorily passed the Master's programme, an job bank to promote contact between the student and the different entities in the Sports Industry.
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Where do our students work?

ENTITIES EMPLOYING OUR ALUMNI TODAY
COMPANIES WHERE OUR STUDENTS DO THEIR INTERNSHIPS

Curriculum overview

What to expect on the course

  • Understanding LALIGA
  • The Sports Industry
  • Sports Events
  • Property Management
  • Sports Communication
  • Sports Media
  • Communication Management
  • Sports Marketing
  • Marketing Management
  • Brand Management
  • Brand Management
  • Rebranding
  • Brand Positioning and Architecture
  • Customer Profiling and Segmentation
  • Consumption Trends
  • Sustainability
  • Digital Marketing
  • Data-driven Strategy
  • Digital Transformation
  • E-commerce
  • Fan Engagement and Customer Journey
  • Social Media
  • Branded Content
  • Disruptive Tecnologies
  • E-sports and Competitive Gaming
  • Metaverse, NFTs, Blockchain
  • Artificial Intelligence
  • Introduction to Sponsorship
  • Commercial and recruitment
  • Activation
  • Measurement
  • Innovation
  • Trends in the Entertainment Industry
  • Innovation: a competitive strategy
  • Innovation Methodologies
  • Technological Innovation
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Admissions and Financing Process

Detailed information

Admission Process

To ensure excellence in training, the Master's programme has a limited number of places. For this reason – in addition to the legally established requirements in accessing postgraduate university programmes – those meeting any of the following requirements will be positively assessed in the admissions process:

  • Graduates in Economics, Marketing, Business Administration, etc.
  • This who have obtained other university degrees will be valued.
  • Desirable: work experience in Marketing, Commercial, Communications, Digital or similar departments in companies in the Sports Industry or other sectors.
  • As part of the academic programme, students will be guaranteed internships in LALIGA, in their associated Clubs/SAD or in Companies and Institutions related to the Sports Industry, to demonstrate their acquired knowledge and professional skills.
  • Our team will proactively assist students throughout the internship search process by introducing them to available vacancies, supporting them with preparing CVs and interviews as well as any help they may need throughout the process. We will also provide support to students at all times during the course of the internship.
  • LALIGA Business School's Academic Department is committed to offering the best professional and work experience to our students, which is why we work hand in hand with the major players in the industry to find the perfect fit between the profile required by these companies and the profile of each of our students. Thanks to this, we have a high rate of post-internship recruitment among our students.
  • These internships are essential to put the knowledge acquired during the programme into practice in a real business context.

Thanks to an agreement we have with Santander Universities (Grupo Banco Santander, sponsor of LALIGA), our eligible MBA students have the opportunity to finance their studies with a loan.

For more information:

To streamline the process and minimise associated costs, LALIGA Business School uses Flywire's online payment gateway for all students who need to make international payments in a currency other than the euro.

Did you know?

  • Flywire is a global leader in education payments, trusted by millions of students, institutions and recruitment agencies worldwide. Flywire offers payment options for some 240 countries, in over 130 different currencies.
  • Flywire supports a wide range of local payment options including bank transfers, credit cards and more.
  • Flywire guarantees payment as soon as it is received in one of their accounts around the world.
  • Real-time tracking of payment status.
  • 24-7 support in multiple languages via email, phone and chat.
  • Flywire offers secure refund methods with automatic tracking notifications.
  • Flywire's internal control processes secure payments against fraud.
  • Flywire offers a best price guarantee: if you find a better exchange rate within two hours of making a payment with us and send it to us, we'll match it.
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Do you have any doubts about the Master in Global Sports Marketing?

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