Learn about the global and international sports marketing industry, along with the specific strategies created and employed by LALIGA.
The pillars of this Master's programme
Careers
Course Aims
Some of the areas that you will learn
Student Profile
Who is the Master's in Global Sports Marketing for?
Learn about the global and international sports marketing industry, along with the specific strategies created and employed by LALIGA.
Possibility of running different projects in the most significant Players of the Sports Industry:
- LALIGA
- Other National and International Sports Leagues
- Federations
- Institutions related to Sport
- Agencies
- Brands related to Sport
- Sports Clubs and Associations
- Agents
Masters in Global Sports Marketing
Guaranteed Internships
Masters in Global Sports Marketing
Trips we offer with the Master's in International Sports Marketing
Visits and trips are one of the most important pillars of the Master's in Global Sports Marketing. The aim of these activities is to allow our students to visit and acquire first-hand knowledge of the LALIGA Clubs, Sports Institutions, Properties and Agents of the Industry. This allows them to go directly into real environments where they will receive Master Classes and to solve Cases Studies working hand in hand with the directors and managers of these institutions.
Masters in Global Sports Marketing
The module coordinators
The teaching staff
Professionals in the sports industry
Why study a Master in Global Sports Marketing at LALIGA?
LALIGA 360º
Where do our students work?
Curriculum overview
What to expect on the course
MODULE I - INMERSION IN THE SPORTS INDUSTRY
- Understanding LALIGA
- The Sports Industry
- Sports Events
- Property Management
MODULE II - SPORTS MARKETING AND COMMUNICATION
- Sports Communication
- Sports Media
- Communication Management
- Sports Marketing
- Marketing Management
- Brand Management
MODULE III - Brand Management and Market Research
- Brand Management
- Rebranding
- Brand Positioning and Architecture
- Customer Profiling and Segmentation
- Consumption Trends
- Sustainability
MODULE IV - DIGITAL MARKETING AND STRATEGY
- Digital Marketing
- Data-driven Strategy
- Digital Transformation
- E-commerce
- Fan Engagement and Customer Journey
- Social Media
- Branded Content
- Disruptive Tecnologies
- E-sports and Competitive Gaming
- Metaverse, NFTs, Blockchain
- Artificial Intelligence
MODULE V - SPONSORSHIP AND STRATEGIC ALLIANCES
- Introduction to Sponsorship
- Commercial and recruitment
- Activation
- Measurement
- Innovation
Module VI - Innovation and Entrepreneurship
- Trends in the Entertainment Industry
- Innovation: a competitive strategy
- Innovation Methodologies
- Technological Innovation
Admissions and Financing Process
Detailed information
Admission Process
ENTRY REQUIREMENTS
To ensure excellence in training, the Master's programme has a limited number of places. For this reason – in addition to the legally established requirements in accessing postgraduate university programmes – those meeting any of the following requirements will be positively assessed in the admissions process:
- Graduates in Economics, Marketing, Business Administration, etc.
- This who have obtained other university degrees will be valued.
- Desirable: work experience in Marketing, Commercial, Communications, Digital or similar departments in companies in the Sports Industry or other sectors.
GUARANTEED INTERSHIPS
- As part of the academic programme, students will be guaranteed internships in LALIGA, in their associated Clubs/SAD or in Companies and Institutions related to the Sports Industry, to demonstrate their acquired knowledge and professional skills.
- Our team will proactively assist students throughout the internship search process by introducing them to available vacancies, supporting them with preparing CVs and interviews as well as any help they may need throughout the process. We will also provide support to students at all times during the course of the internship.
- LALIGA Business School's Academic Department is committed to offering the best professional and work experience to our students, which is why we work hand in hand with the major players in the industry to find the perfect fit between the profile required by these companies and the profile of each of our students. Thanks to this, we have a high rate of post-internship recruitment among our students.
- These internships are essential to put the knowledge acquired during the programme into practice in a real business context.
Loans and financing options
Thanks to an agreement we have with Santander Universities (Grupo Banco Santander, sponsor of LALIGA), our eligible MBA students have the opportunity to finance their studies with a loan.
For more information:
- Contact: Alberto Muñoz Pulido (Manager of Branch 4687, Santander Spain)
- Banco Santander Office: Arturo Soria, 187, 28043 Madrid
- Tel: +34 625 16 26 70
- Email: almunoz@gruposantander.es
International Payments
To streamline the process and minimise associated costs, LALIGA Business School uses Flywire's online payment gateway for all students who need to make international payments in a currency other than the euro.
Did you know?
- Flywire is a global leader in education payments, trusted by millions of students, institutions and recruitment agencies worldwide. Flywire offers payment options for some 240 countries, in over 130 different currencies.
- Flywire supports a wide range of local payment options including bank transfers, credit cards and more.
- Flywire guarantees payment as soon as it is received in one of their accounts around the world.
- Real-time tracking of payment status.
- 24-7 support in multiple languages via email, phone and chat.
- Flywire offers secure refund methods with automatic tracking notifications.
- Flywire's internal control processes secure payments against fraud.
- Flywire offers a best price guarantee: if you find a better exchange rate within two hours of making a payment with us and send it to us, we'll match it.
Frequently Asked Questions
What is Sports Marketing?
- Sports marketing focuses on promoting entities and athletes, using sports to transfer values and strengthen consumer connection with the brand. It is key for managing brand image and emotionally connecting with fans.
Where to study Sports Marketing?
- LALIGA BUSINESS SCHOOL offers a Master's in Global Sports Marketing, notable for its practical and theoretical approach, taught by professionals in the industry, providing a comprehensive education and global networking opportunities.
Why study a Master's in Sports Marketing?
- Studying a Master's in Sports Marketing allows you to build a career at the intersection of sports passion and commercial management, equipping professionals with tools to maximize the monetization of sporting events and enhance the performance of brands and athletes.
What is Digital Sports Marketing?
- Digital Sports Marketing uses online platforms and digital technologies to promote sports and athletes, maximizing reach and engagement through mediums such as social media and digital content.
How to create a Sports Marketing plan?
- An effective Sports Marketing plan identifies clear objectives, understands the target audience, and uses integrated strategies that include event promotion, sponsorships, and intensive use of digital media to engage the audience.
What are the types of Sports Marketing?
- It includes event marketing, sponsorships, social media promotions, and guerrilla marketing. Each type focuses on different aspects to optimize visibility and fan engagement.
What career opportunities does Sports Marketing offer?
- It offers careers in sports event management, public relations, sports brand management, and executive roles in teams and sports leagues, providing opportunities in a dynamic and global sector.
Discover the MBA of LALIGA
Leading the transformation of the Sports Industry in complex times requires a deep understanding of the most advanced fields of Innovation. Experts from leading brands from both the entertainment sector and the technological and digital environments sector join LALIGA and its 42 professionals teams to form a unique group of teachers and speakers.