Pillars of this master
The Master in Global Sports Marketing allows students to learn about the functioning of the Sports Industry at a global and international level from all points of view: Properties, Clubs, Agencies, Broadcasters, Events and Media, among others. Students will learn about the strategies being taken by LALIGA and the best companies in the Sports and Entertainment Industry at a global level and in today's world.
The Master's degree is taught in English, which provides an added educational advantage when it comes to familiarising yourself with the technical and cultural language of this industry.
Employability
Objetivos del Máster
Some of the areas you will learn
Student Profile
Who is this master for?
Professional Opportunities of the Master in Global Sports Marketing
Entrepreneurship and development of different projects within the main players of the sports industry:
- LaLiga
- Other leagues
- Federations
- Sports related institutions
- Agencies
- Brands linked to sports
- Clubs and Sports Associations
- Agents
Master in Global Sports Marketing
Guaranteed Internships
Master in Global Sports Marketing
Educational Trips
Visits and trips are one of the most important pillars of the Master in Global Sports Marketing. The aim of these activities is to allow our students to visit and learn first-hand about LALIGA, Sports Institutions, Properties and Agents in the industry. In this way, they will be able to go directly into real environments where they will receive Master Classes and will be able to solve Practical Cases working hand in hand with the directors and managers of these institutions.
Master in Global Sports Marketing
Module coordinators
Academic Staff
Professionals of the Sports Industry
Why study this Master?
LALIGA 360º
¿Dónde trabajan nuestros alumnos?
Plan de estudio del Máster
Here you have everything you will learn
MODULE I - INMERSION IN THE SPORTS INDUSTRY
- Understanding LaLiga
- The Sports Industry
- Sports Events Day
- Property Management
MODULE II - SPORTS MARKETING AND COMMUNICATION
- Sports Communication
- Sports Media
- Communication Director
- Sports Marketing
- Marketing Director
- Brand Management
MODULE III - Brand Management and Market Research
- Brand Management
- Rebranding
- Brand Positioning and Architecture
- Customer Profile and Segmentation
- Consumption Trends
- Sustainability
MODULE IV - DIGITAL MARKETING AND STRATEGY
- Digital Marketing
- Data Driven Strategy
- Digital Transformation
- Ecommerce
- Fan Engagement and Customer Journey
- Social Media
- Branded Content
- Disruptive Tecnologies
- E-sports y Competitive Gaming
- Metaverse, NFT´S, Blochain
- Artificial Intelligence
MODULE V - SPONSORSHIP AND STRATEGIC ALLIANCES
- Sponsorship Introduction
- Commercial
- Activation
- Measurement
- Sponsorship Innovation
Module VI - Innovation and Entrepreneurship - Pedro Alberto Gómez Rodríguez Independent Advisor – PwC
- New Trends in the Entertainment Industry
- Innovation: a competitive strategy
- Innovation Methodologies
- Technological Innovation
Proceso de Admisión y Financiación
All information in detail
Admission Process

REQUIREMENTS
In order to guarantee excellence in training, this programme is designed for a maximum of 25 students. Therefore, during the admission process, in addition to the legally established requirements for accessing postgraduate programs, we will evaluate positively those profiles that meet any of the following criteria:
- Graduates in Economics, Marketing, Business Administration.
- Profiles that have obtained other university degrees will be valued.
- People who want to develop their professional life in the sports industry.
- Professionals who have at least two years of experience in the sector.
- Professionals who wish to make a change in their careers.
GUARANTEED INTERSHIPS
- As part of the academic programme, students will be guaranteed internships in LALIGA, in their associated Clubs/SAD or in Companies and Institutions related to the Sports Industry, in order to demonstrate the knowledge acquired and their professional skills.
- Our Internship department will ensure you get the right internship that will allow you to strengthen and match the acquired theory to implement learnings in a challenging-business environment. Constructing a solid network and opening opportunities for the future. Our team will help you with several services: Introduction to hiring practices, including CV preparation. Interview skills. Continued support while you’re conducting your internship.
- From the Academic Department of LaLiga Business School, we are committed to offering the best professional and work experience to our students, which is why we work with the major players in the industry to find the perfect fit between the profile required by these companies and the profile of each of our students. Thanks to this, we have a high rate of post-internship recruitment among our students.
- These internships are essential to put into practice the knowledge acquired during the programme in a real business context.
Funding Options
LaLiga Business School has an agreement with Santander Universidades (Banco Santander Group, LaLiga Title Sponsor) through which our students can be selected for Funding and Loan Options.
For more information:
- Contact: Alberto Muñoz Pulido (Director Office 4687, Santander Spain)
- Banco Santander Office: Arturo Soria, 187, 28043 Madrid
- Tel: +34 625 16 26 70
- Email: almunoz@gruposantander.es
International Payments
In order to make the payment process easier and minimize the costs, LaLiga Business School offers the on line platform Flywire, to all the students that prefer to pay in a different currency rather than the euro.
Did you know?
- Flywire is the global market leader for education payments, the Trusted Choice of millions of students, thousands of institutions and hundreds or recruitment agents and partners worldwide. Flywire offers convenient payment options from over 240 countries and territories, in more than 130 currencies.
- Flywire supports a variety of local payment methods including bank transfers, credit cards, e-wallets and more.
- Flywire guarantees payment as soon as funds are received in any of our accounts around the world.
- Flywire offers peace of mind by providing real-time payment tracking every step of the way through email, in-app and text alerts.
- Flywire offers 24x7 multilingual support via email, phone or live chat.
- Flywire provides a secure and streamlined refunding process with automatic tracking notifications.
- Flywire’s internal controls ensure that funds are secure and protected against fraud.
- Flywire provides a Best Price Guarantee: if you find a better exchange rate at your bank within two hours of booking a local currency bank transfer with Flywire and send us a quote from your bank, we will match it.
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