Master in Global Sports Marketing

STEP 1: REQUIREMENTS

In order to guarantee excellence in training, this programme is designed for a maximum of 25 students.

Therefore, during the admission process, in addition to the legally established requirements for accessing postgraduate programs, we will evaluate positively those profiles that meet any of the following criteria:

• Graduates in Economics, Marketing, Business Administration.
• Profiles that have obtained other university degrees will be valued.
• People who want to develop their professional life in the sports industry.
• Professionals who have at least two years of experience in the sector.
• Professionals who wish to make a change in their careers.

STEP 2: RESERVE YOUR PLACE

The admission period to take this Programme starts on November 1^st, 2021.

STEP 3: DOCUMENTS REQUIRED DURING THE ADMISSION PROCESS

• Application form duly completed and signed by you.
• Digitized passport-size photo. Please, save the .jpg file with your full name.
• Two copies of the front and back of your National Identity Card (DNI), if you have Spanish nationality, or a copy of your Foreigner Identity Number (NIE), if you are a foreigner residing in Spain, or a copy of your Passport. Submit originals and paper copies before LaLiga Business Schools offices for their comparison, or send a notarized copy by mail.
• Two copies of the front and back of your University Degree. Submit originals and paper copies before LaLiga Business Schools offices for their comparison, or send a notarized copy by mail.
• A copy of your Personal Academic Certificate: Submit original and paper copy before LaLiga Business Schools offices for their comparison, or send a notarized copy by mail.
• All the documentation specified in the 3rd Step must be sent to the following email: business-school@laliga.es

Academic Staff

Mr. Enrique Moreno

LaLiga Global Brand Director

Mr. Óscar Mayo

LaLiga International Development Director

Mr. D. Javier Tebas

LaLiga President

Mr. José Moya Gómez

LaLiga Business School Director

Mr. José Carlos Franco García

BI & Analytics Director at LaLiga

Mr. Boris Gartner

CEO LaLiga North America

Mr. Joris Evers

LaLiga Global Communication Director

Mr. Juan Carlos Díaz Martínez

LaLiga Sales and Marketing Manager

Mr. Alfredo Bermejo

LaLiga Digital Strategy Director

Mr. Melcior Soler

LaLiga Audiovisual Area Director

Mrs. Minerva Santana

LaLiga Innovation and Global Development Director

Mr. Antonio Bolanos López

Volvo Ocean Race Ex-Managing Director/ University Professor and Corporate Trainer

Mr. Julio Senn

Managing Partner in Senn, Ferrero, Asociados Sports & Entertainment

Mr. Ricardo de Buen Rodríguez

Arbitrator at the Court of Arbitration for Sport | Managing Partner at DE BUEN RODRÍGUEZ ABOGADOS

Mr. Carlos Cantó

CEO de SPSG Consulting

Mr. Félix Muñoz

Independent consultor & Professor of Marketing and Communication

Mr. Edouard Legendre

Ogilvy Sponsorship Director

Mr. Miguel Mateo

Marketing Director & Media EHF

Mr. David Serrahima

General Manager Octagon Spain

Mr. Adolfo Bara

Senior Vice President & General Manager Football at IMG

Mr. Maheta Molango

CEO at Real Mallorca and Advisory Board Member at Baker McKenzie

Mr. Javier Ferrero

Managing Partner in Senn, Ferrero, Asociados Sports & Entertainment

Ms. Ornella Desirée Bellia

Head of Legal Department of the European Professional Football Leagues (EPFL)

Mrs. Marta Verano

LaLiga Global Partnerships Activations Director

Mr. Daniel Moreno Ortega

Manager Sports Marketing Teamsport at PUMA

LaLiga 360º

CAMPUS

The LaLiga’s new Headquarters.

ACTIVITIES

• Our students will enjoy a unique experience by gaining first-hand knowledge from LaLiga and its Clubs/ Public Limited Sports Companies.
• Visits to the Football Clubs of LaLiga where Clubs/Public Limited Sports Companies’ professionals will share their know-how with our students.
• In the course of the Master’s programme, our students will try to solve real cases related to the activities developed by LaLiga and/or its Clubs/ Public Limited Sports Companies’ activities.
• Our students will be able to attend any meeting, seminar and internal committees held by LaLiga.
• Attendance, together with a “Football Match Manager”, to official matches in order to get first-hand knowledge of their respective roles and a better understanding of how an event of this nature is usually organised.

TRAINING

• Academic staff composed of professionals of sports industry and employees of LaLiga with a great experience and teaching skills.
• Our students will have access to exclusive contents of LaLiga.
• The Master’s programme is designed, coordinated and directed by the LaLiga professionals.

INTERNSHIPS

Internships at the LaLiga’s associated Clubs/Public Limited Sports Companies.

CAREERS SERVICE

In addition to guaranteeing internships, LaLiga will offer students who successfully complete this Master’s Degree the opportunity to be part of a careers service that promotes contact between the students and the different entities of the Sports Industry.

Data Sheet

Funding Options

LaLiga Business School has an agreement with Santander Universidades (Banco Santander Group, LaLiga Title Sponsor) through which our students can be selected for Funding and Loan Options.

For more information:

• Contact: Alberto Muñoz Pulido (Director Office 4687, Santander Spain)
• Banco Santander Office: Arturo Soria, 187, 28043 Madrid
• Tel: +34 625 16 26 70
• Email: almunoz@gruposantander.es

International Payments

In order to make the payment process easier and minimize the costs, LaLiga Business School offers the on line platform Flywire, to all the students that prefer to pay in a different currency rather than the euro

Did you know?

• Flywire is the global market leader for education payments, the Trusted Choice of millions of students, thousands of institutions and hundreds or recruitment agents and partners worldwide. Flywire offers convenient payment options from over 240 countries and territories, in more than 130 currencies.
• Flywire supports a variety of local payment methods including bank transfers, credit cards, e-wallets and more.
• Flywire guarantees payment as soon as funds are received in any of our accounts around the world.
• Flywire offers peace of mind by providing real-time payment tracking every step of the way through email, in-app and text alerts.
• Flywire offers 24x7 multilingual support via email, phone or live chat.
• Flywire provides a secure and streamlined refunding process with automatic tracking notifications.
• Flywire’s internal controls ensure that funds are secure and protected against fraud.
• Flywire provides a Best Price Guarantee: if you find a better exchange rate at your bank within two hours of booking a local currency bank transfer with Flywire and send us a quote from your bank, we will match it.

Educational Trips

Visits and trips are one of the most important pillars of the Master in Global Sports Marketing. The aim of these activities is to allow our students to visit and learn first-hand about LaLiga Clubs, Sports Institutions, Properties and Agents in the industry. In this way, they will be able to go directly into real environments where they will receive Master Classes and will be able to solve Practical Cases working hand in hand with the directors and managers of these institutions.

Our Programme includes a series of Visits, Interactive Experiences and Trips to:

• USA (New York)
• Qatar (Doha)
• Spain (LaLiga Clubs and other Sports Entities)

UNITED STATES

During this trip students will be able to enjoy an Immersion in the US Sports and Entertainment Industry.

New York, the city where the Headquarters of the major North American leagues are located

QATAR

During the trip to Qatar, the students will be able to learn more about all aspects related to the organisation of the 2022 World Cup.

Doha, capital of Qatar

SPAIN

• East
• North

In Spain, the students will go on several educational trips to different areas of the country where they will be able to visit some of the most important LaLiga clubs and attend presentations by their managers. The main objective of these activities will be to learn about the internationalisation processes of the Spanish clubs as well as to get to know their internal structure, the functioning of their different departments and discover all the keys to the business that will prepare the students for their professional future in this sector.

Students will also visit some Sports Institutions and Properties of other sports and sporting venues at the forefront in the country.

LaLiga Business School students at the headquarters of the Alavés Baskonia group, Vitoria-Gasteiz (Spain)

LaLiga Business School students at the Benito Villamarín Stadium, Seville (Spain)

LaLiga Business School students at the Ocean Race, Alicante (Spain)

LaLiga Business School students at the Mestalla Stadium, Valencia (Spain)

Employability

ENTITIES THAT HAVE HIRED OUR STUDENTS

ENTITIES WHERE OUR STUDENTS DID THEIR INTERNSHIPS

Careers Service

Multimedia

Enrollment and Admission Process

Step 1

Orientation interview with the Admissions Department

Step 2

Submission of updated CV and Cover Letter

Step 3

Interview with one of the Directors of the program

Step 4

Analysis and internal study of the process