GLOBAL PLAYERS PROGRAM
Season 23/24
Take control of your future outside the pitch
The Global Players Program is an educational program aimed exclusively at players of the 42 clubs that are part of LaLiga, with the objective of providing them with the necessary tools to enable them to develop professionally in the football industry or elsewhere, both during and at the end of their sports career.
These tools will be shared by an educational offer which adapts to the times and needs of the player.
Format: Online, Streaming and In-person
Date: February - June 2024
01
In-person and streaming
Program taught in different formats to allow the player to adapt his academic schedule to trainings and matches.
02
Adaptability of the academic calendar
(season and pre-season) possible thanks to classes being recorded and assessments being adapted to the player’s schedule.
03
Personalized tutoring
Personalized attention for the student from a group of tutors/professors for the whole duration of the program.
04
Career counseling
Advising the player in which direction to focus his professional development at the end of his sports career.
Highlights 1ª edición
Personal development and introduction to the sports and entertainment industry
Content of the program
01 _
Streaming Format
8 webinars centrados en el conocimiento de su entorno de trabajo
(with the objective of familiarizing the footballer with the main development axes of the sports industry)
- INTRODUCTION TO THE MASTER IN GLOBAL SPORTS MARKETING
- Derechos Audiovisuales: calendario, producción...
- Marketing y Marca (visión de un club)
- Estrategia Digital y Nuevas Tecnologías
- Dirección General de un Club
- Compraventa de Clubes
- Aspectos Legales: contratos, transferencias
- Dirección estratégica y emprendimiento
Webinars will be held on weekdays, on matchless days, and at a time that does not coincide with training sessions.
02 _
In-person format
Masterclass week for football players
Location LALIGA Head office
Date End of 2023/2024 LALIGA season (June 2024)
Duration 3 days
Enrolment Process
1º
Contacting the Admissions Department
Players (or their representatives) can request more information or start the admission process by filling in the form in the corresponding section of the Players App
Dowload App Players:
2º
Personal interview with LALIGA BUSINESS SCHOOL
3º
Analysis and internal study of the process
4º
Confirmation of acceptance in the program