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MBA

International MBA in Sports and Entertainment Management

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Train at LALIGA and develop your Sports Management skills thanks to a unique and pioneering Education Model in Sports, that aims to respond to the increase in demand for professionals specialized in the Sports Industry

Choose your programm

The two MBA of LaLiga versions have the same format, duration, syllabus and trips.

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THE POWER THAT BOOSTS YOUR CAREER. STUDY AT LALIGA.
Schedule Fridays: 16:00h – 21:00h
Saturdays: 09:00h – 15:00h
Modality On campus
Duration 9 months
Campus LaLiga Headquarters, Madrid
MBA of LALIGA

Pillars of this MBA

Funding possibilities
We have an agreement with Banco Santander thanks to which our students can be selected to loans and funding options
An evolving industry
95% of our students is working in the Sports Industry
GUARANTEED INTERSHIPS
We guarantee 6 months ofinterships for all our students
TRIPS
USA: New York - Miami (10 days) United Kingdom (6 days) Spain: Barcelona - Valencia (8 days)
EXCLUSIVITY
We have only 30 exclusive places in each edition
COLLABORATING COMPANIES
Movistar, Amazon Web Service, NBA,Electronic Arts , Globant, FIFA,Aspire Zone Foundation, ATP, Liga de Videojuegos Profesional, Sport life, IDOM, Premier League
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Where do our students work?

Clubs
AD Alcorcón
Atlético de Madrid
Burgos CF
CA Osasuna
Cádiz CF
CD Leganés
Córdoba CF
Deportivo Alavés
Elche CF
FC Barcelona
FC Cartagena
Fuenlabrada CF
Getafe CF
Granada CF
Levante UD
Málaga CF
Rayo Vallecano
RC Celta
RC Deportivo
RCD Espanyol
RCD Mallorca
Real Betis
Real Sociedad
Real Valladolid CF
Real Zaragoza
SD Huesca
Sevilla FC
UD Ibiza
UD Las Palmas
UD Merida
Valencia CF
Villarreal CF
Sport properties
Other companies of the Sports Industry

MBA OF LALIGA

Trips

Travel to the United States and the United Kingdom and experience the best Sports Venues in the world. Get to know first-hand the details behind each event while living unique experiences. Take advantage of this opportunity to make grow your career and your skills in the Sports Industry.

Discover the Sports Industry worldwide with our international trips
USA (NEW YORK - MIAMI)
10 DAYS
Discover the Sports Industry worldwide with our international trips
UNITED KINGDOM
6 DAYS
Discover the Sports Industry worldwide with our international trips
Spain (Barcelona & Valencia)
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Team

The president

Javier Tebas, Presidente de LaLiga
Javier tebas President of LALIGA
Javier Tebas embodies the MBA philosophy: A thorough professional, he has been instrumental in resolving the financial problems of Spanish Football, thanks to the implementation of Economic Control and the Collective Selling of Television Rights. In the past two years, Javier Tebas, has implemented Technology Models based on Big Data, as Pillars of the Organization. He continuously strives to be at the forefront of new technology and to create new business assets.

The directors

Óscar Mayo, Director MBA LaLiga
Óscar Mayo “Executive General Director - LaLiga”, Executive MBA at IEDE Business School

He has developed his professional career in Marketing and Business Development in the Sports, Fitness and Educational Industry. He occupied the position of Sports Center Director at BeOne and Manager for Spain and Portugal at Gympass.

Between 2012 and 2016 he was named Head of Marketing at Escuela Universitaria Real Madrid | Universidad Europea

In 2017 he joined LaLiga as Executive Agent in the Chairman’s Office and within a few months he was promoted to Business, Marketing & International Development Director.

Edouard Legendre, Director MBA LaLiga
Edouard Legendre External consultant at LaLiga and recognized international expert in Brand Management and Sports Marketing

He started his career in Formula One in 1997, evolving from commercial to Marketing positions.

In 2007 he joined the WPP Group in Madrid to create the Ogilvy Sponsorship Department to guide and support global brands in the design and implementation of their international strategies in Sports (Ford, Telefónica, Santander, Heineken among others).

Since 2013, he has developed his scope of work with Brand Management and Strategic Planning responsibilities, within the WPP Group, and outside with Project Management and consultancy work for leading institutions such as The City Council of Madrid and LaLiga.

MBA OF LALIGA

Modules director

Patricia Rodriguez
Patricia Rodriguez “ex CEO - Granada CF”
Module nº 1

Patricia began her professional career in 2011 at PwC. She started her career in the Sports Industry in 2014 for SD Eibar. In 2016 she was named Executive Managing Director (first woman in a executive position in a Football Club in Spain).

She was named CEO at Elche CF SAD in 2019 and LaLiga Vice President in 2020. In 2021 she moved to Granada C.F.

Jorge de la Vega
Jorge de la Vega “Commercial and Marketing Director – LaLiga”
Module nº 2

After having worked for 12 years at Real Madrid, Jorge joined LaLiga from May 2020 as the Marketing and Commercial Director.

He started his career at Real Madrid C.F. in 2007 as a Sponsorship Executive, he was soon named Head of National Sales and from 2016 onwards as Head of Partnerships Activation.

Jaume Pons
Jaume Pons “Head of Digital Content at LaLiga”
Module nº 3

Jaume began his professional career at FC Barcelona as a Community Manager in 2010.

In 2016, he continued his development in the Sports Industry at the Olympic Channel (the IOC’s Multiplatform Global media Destination), as a Social Media Content Manager.

He started working for LaLiga since 2017 and is currently the Head of Digital Content.

Maria Wandosell
Maria Wandosell “CEO at Sport Life Ibérica”
Module nº 4

Started her professional career in the world of Sailing Sports as Managing Director of the Olimpic Sails Racing Club and as Editor for Regata magazine in 1997. She was named Chief Editor at the “Navegar” magazine in 2000.

She has been working for “Motorpress Ibérica” as a specialised journalist since 2006.

In 2012 she became General Director for Motor Sports at “Motorpess Ibérica” and CEO in 2013.

Ornella Bellia
Ornella Bellia “Head of Professional Football at FIFA”
Module nº 5

Ornella has a legal background and international experience within the Global Sports Industry. Also, expertise in Football Clubs (Calcio Catania – Italy), and in leading law firms (Pinto Ruiz & Del Valle, Bichara e Motta and Giambrone Law).

She was the Judge of the FIFA Players' Status Sub-Committee at FIFA from 2017 to 2019, and Head of Legal Affairs at European Leagues from 2015 to 2019.

In 2019 she was named Head of Professional Football at FIFA.

Javier Sobrino
Javier Sobrino “Managing Partner - Aser Ventures”
Module nº 6

Graduated in Business and Law Administration. PhD in Business in the Football Industry by U.N.E.D.

26 years of professional experience at consultancy and managerial positions.

Involved in the Sports Industry since 2008 with the Madrid 2016 Olympic Candidature.

Chief Strategy and Innovation Officer since 2017 at FC Barcelona.

In 2021 he joined Aser Ventures.

Academic Staff

Professionals of the Sports Industry

Álex Pallete
Álex Pallete Founder, Chief Strategy Officer at PICNIC
Carlos Cantó
Carlos Cantó CEO at SPSG Consulting
Chad Biagini
Chad Biagini President, Executive Search Practice at Excel Sports Management
Daniel Moreno
Daniel Moreno Teamhead Sports Marketing Teamsport at Puma Group
David Serrahima
David Serrahima General Manager at Octagon
Dennis De Munck
Dennis De Munck Head of Employer Branding and University Partnership at Ferrari
Diego Sánchez Trillo
Diego Sánchez Trillo Head of Commercial at Atlético de Madrid
Fernándo Sánchez
Fernándo Sánchez Senior Vice President, Player Relations at ATP Tour, Inc.
Francisco Fernández
Francisco Fernández HR Director at Atlético Madrid
Gabriela Salinas
Gabriela Salinas Global Managing Director Brand Finance Institute
Gonzalo Ávila
Gonzalo Ávila Managing Director at Bivium Partners
Héctor Argüelles
Héctor Argüelles Vice President, NBA, Digital Partnerships
Ignaci Sarnier
Ignaci Sarnier Communication Director at Dorna
James Stebbing
James Stebbing General Counsel & Company Secretary Six Nations
Javier Ferrero
Javier Ferrero Socio Director en SENN, FERRERO ASOCIADOS
Javier Latorre
Javier Latorre Head of Audiovisual at Valencia CF
Javier Tebas
Javier Tebas President at LALIGA
Joaquín Jofre
Joaquín Jofre Director of football at Cádiz CF
Jonathan Davis
Jonathan Davis VP Rights at DAZN Group
Juan de Dios Crespo
Juan de Dios Crespo CEO Ruiz-Crespo Sports Lawyer
Julio Senn
Julio Senn Managing Partner at SENN, FERRERO ASOCIADOS
Kamel Emad Badawy
Kamel Emad Badawy Commercial Director at Supreme Committee for Delivery and Legacy
Katharine Bohlmann
Katharine Bohlmann Vice President of Corporate Partnerships, Miami Dolphins and Hard Rock Stadium
Luis Manfredi
Luis Manfredi Director of Financial Control LALIGA
Mario Hernando
Mario Hernando General Manager at World Padel Tour
Matthew Kontos
Matthew Kontos Head of Global Soccer Properties at Relevent Sports Group
Nacho Trujillo
Nacho Trujillo Founder and CEO Owqlo
Octavi Anoro
Octavi Anoro Director of International Development at LALIGA
Pedro Gómez
Pedro Gómez Innovation of Counsel / Independent Advisor PWC
Pedro Malabia
Pedro Malabia General Manager and Strategic Planning at LigaF
Pepe Ramírez
Pepe Ramírez Director de marketing de Sony Pictures
Rafael Fernandez de Alarcón
Rafael Fernandez de Alarcón Brand, Sponsorship and Media Director of Telefónica

Syllabus

Here you have everything you will learn
  • General Management: Strategic Management – Financial Management – Legal Management – Planning and Control – Human Resources
  • Sports Industry Environment: Economic Analysis – Sports Environment – New Dimensions and Key Trends
  • Traditional Marketing: Strategic and Operational – Brand Management – Marketing Mix – Marketing Plan – Communication Plan – Market Research
  • New Marketing: The Empathy Economy – Brand Activation – Shopper Marketing – Relationship Marketing – Experiential Marketing – Digital Marketing – Purpose Marketing
  • Sports Marketing: Sponsorship – Strategic Alliances – Brand Activation in Sports
  • Digital Transformation: Digital Economy - Business Management Models – New Management Skills – Web services applied to Sports Entities – eCommerce
  • New Digital Technologies: Cloud - Blockchain – Analytics - Artificial Intelligence - Robotics
  • Digital Strategy in Sports: Big Data – Harnessing the Fan
  • Competitive Gaming and eSports
  • The Media: Media Environment – Media Plan – Public Relations – Audiovisual Rights
  • Content: The Entertainment Industry – Business Models – Audience – Platforms – Creation – Production – Exploitation in the Digital Age – Distribution – Monetization
  • Sports Governance
  • Sport Facilities: Venue Management – Operation – Technology and Security – Sustainability
  • Sporting Events: Design – Production – Funding
  • Sporting Mega-events: Sites and Hosting – Strategic Planning – Organization – Globalization – Urban Planning and City Marketing – Economic Impact – Long-term Legacy
  • Innovation: Innovation in Times of Transformation – Innovation in the Sports and Entertainment Industries – Generation of Ideas – Building Innovation Systems – Innovation Hubs
  • Project Management: Methodologies – Tools – Complexity Mapping – Convergence Plan – Organizational Design – Business Plan – Risk Management – Monitoring and Controlling
  • LaLiga as a leading entity of transformation in the Football Industry.
  • The 42 LaLiga teams (42 contexts, territories and models, differentiated and complementary).

MBA OF LALIGA

Our campus

Classes will be held at LALIGA headquarters, the place where the most important decisions about Spanish football are made. Our students will have cccess to networking with LALIGA professionals.

Sede LaLiga
Meeting room
Sede LaLiga
Outside LALIGA Headquarters
Sede LaLiga
LALIGA Headquarters conference room
FAQ All information in detail
  • Step 1. Orientation interview with the Admissions Department
  • Step 2. Submission of updated CV and Cover Letter
  • Step 3. Interview with one of the Directors of the program
  • Step 4. Analysis and internal study of the process
  • Our ideal student has a minimum of 5 years of experience and covers a position of command or coordination of projects and teams.
  • Level C1 of English
  • Updated Curriculum Vitae.
  • Two photocopies of the university degree (front and back): present the copies and the original for verification at LaLiga Business School, or send a certified copy by post.
  • Academic certification: university degree (front and back), other certifications associated with the content of the program.
  • LaLiga Business School has an agreement with Santander Universidades (Banco Santander Group, LaLiga Title Sponsor) through which our students can be selected for Funding and Loan Options.

    For more information:

    • Contact: Alberto Muñoz Pulido (Director Office 4687, Santander Spain)
    • Banco Santander Office: Arturo Soria, 187, 28043 Madrid
    • Tel: +34 625 16 26 70
    • Email: almunoz@gruposantander.es
  • In order to make the payment process easier and minimize the costs, LaLiga Business School offers the on line platform Flywire, to all the students that prefer to pay in a different currency rather than the euro

    Did you know?

    • Flywire is the global market leader for education payments, the Trusted Choice of millions of students, thousands of institutions and hundreds or recruitment agents and partners worldwide. Flywire offers convenient payment options from over 240 countries and territories, in more than 130 currencies.
    • Flywire supports a variety of local payment methods including bank transfers, credit cards, e-wallets and more.
    • Flywire guarantees payment as soon as funds are received in any of our accounts around the world.
    • Flywire offers peace of mind by providing real-time payment tracking every step of the way through email, in-app and text alerts.
    • Flywire offers 24x7 multilingual support via email, phone or live chat.
    • Flywire provides a secure and streamlined refunding process with automatic tracking notifications.
    • Flywire’s internal controls ensure that funds are secure and protected against fraud.
    • Flywire provides a Best Price Guarantee: if you find a better exchange rate at your bank within two hours of booking a local currency bank transfer with Flywire and send us a quote from your bank, we will match it.
MBA OF LALIGA
Why LaLiga decide to launch its own MBA?

The Sports and Entertainment Industry is undergoing rapid changes, and technology is creating significant opportunities for growth. The Sports and Entertainment Industry has an exponential development potential. The great engines of this development will be Digital Transformation, Innovation and Entrepreneurship both outside and within the institutions.

Beginning the transformation journey requires a deep understanding of current assets and challenges, as well a vision for the future that will determine how sports and entertainment organizations create innovative and customized experiences for their fans and capture viewership across multiple devices.

Do you share this vision? Do you want to create innovative and customized experiences and prepare yourself to be leaders of change in this new era of Sports and Entertainment Industry?

Inscripciones abiertas
Inscripciones abiertas
What is it like to pursue an MBA in Sports and Entertainment Management at LaLiga in Madrid (Spain)?

    LaLiga has established itself as a benchmark in delivering innovative concepts and creating new trends while comprehensively managing prestigious sports competitions on a global scale.

    LaLiga Business School is LaLiga's Educational Department. The International MBA in Sports and Entertainment Management is designed to bring you only the best resources of the most dynamic and competitive industries, Football, Sports and Entertainment, and present them in a practical environment to supplement your learning.

    The “MBA of LaLiga” is a pioneering International Sports Business MBA. It is the first MBA designed with a specific focus to unite, Sports and Entertainment, as a Global Business.

    Student Profile: our sports MBA students are the future leaders of the Sports and Entertainment Industry.

    LaLiga Alumni have the advantage of the value of a life-long professional network. We support our students during and after their experience with LaLiga Business School.

    Our commitment to quality is reflected in our policy to limit the number of available seats for our highly sought after LaLiga MBA program.

MBA OF LALIGA What is an MBA and its benefits in your professional career
The Master of Business Administration, or more commonly known as the MBA, is a post graduate degree that reinforces and teaches aspiring managers and business professionals across all levels the skills required to manage and run a successful business or company. The best Football MBA helps the students to improve their critical thinking, leadership, communication and managerial skills. At the same time, it helps the students to find and connect with other like-minded people within and outside their industry, expand their professional network, create new opportunities and in some cases even forge their own path as a successful entrepreneur. An MBA degree focuses on several important areas of a business such as accounting, marketing, finance, economics, etc.
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LEADERSHIP
Develop and improve your leadership, entrepreneurial and other management skillsets.
SECURE A FUTURE
Better job security and career prospects with growth opportunities in the future.
INCREASE YOUR SALARY
Increase in earning potential as MBA degree holders usually tend to have better salaries.
PERSONAL BRAND
Improve your Personal Brand and Credibility as an MBA is a universally recognized and accepted degree and is highly valued around the globe.
CONNECT WITH THE BEST
It provides you with an excellent opportunity to network and connect with the best of the best inside and outside of your industry.
GREATER EMPLOYABILITY
It makes you more employable and increases your chance of getting a job.
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