MBA of LaLiga

Module 1 - MANAGEMENT IN THE SPORTS INDUSTRY: “Effective and Efficient Leadership”

• General Management: Strategic Management – Financial Management – Legal Management – Planning and Control – Human Resources
• Sports Industry Environment: Economic Analysis – Sports Environment – New Dimensions and Key Trends

Module 2 – THE NEW MARKETING: “Customer Experience Driven”

• Traditional Marketing: Strategic and Operational – Brand Management – Marketing Mix – Marketing Plan – Communication Plan – Market Research
• New Marketing: The Empathy Economy – Brand Activation – Shopper Marketing – Relationship Marketing – Experiential Marketing – Digital Marketing – Purpose Marketing
• Sports Marketing: Sponsorship – Strategic Alliances – Brand Activation in Sports

Module 3 – DIGITAL AND TECHNOLOGICAL DISRUPTION: “Capitalizing on the New Dimensions of the Sports and Entertainment Industry”

• Digital Transformation: Digital Economy - Business Management Models – New Management Skills – Web services applied to Sports Entities – eCommerce
• New Digital Technologies: Cloud - Blockchain – Analytics - Artificial Intelligence - Robotics
• Digital Strategy in Sports: Big Data – Harnessing the Fan
• Competitive Gaming and eSports

Module 4 – MEDIA AND ENTERTAINMENT: “The Power of On-brand Content”

• The Media: Media Environment – Media Plan – Public Relations – Audiovisual Rights
• Content: The Entertainment Industry – Business Models – Audience – Platforms – Creation – Production – Exploitation in the Digital Age – Distribution – Monetization

Module 5 – MAJOR SPORTS EVENTS: “Planning Optimization for Legacy”

• Sports Governance
• Sport Facilities: Venue Management – Operation – Technology and Security – Sustainability
• Sporting Events: Design – Production – Funding
• Sporting Mega-events: Sites and Hosting – Strategic Planning – Organization – Globalization – Urban Planning and City Marketing – Economic Impact – Long-term Legacy

Module 6 – INNOVATION AND ENTREPRENEURSHIP: “Inspired and Inspiring Leadership”

• Innovation: Innovation in Times of Transformation – Innovation in the Sports and Entertainment Industries – Generation of Ideas – Building Innovation Systems – Innovation Hubs
• Project Management: Methodologies – Tools – Complexity Mapping – Convergence Plan – Organizational Design – Business Plan – Risk Management – Monitoring and Controlling

In-house case studies about:

1. LaLiga as a leading entity of transformation in the Football Industry.
2. The 42 LaLiga teams (42 contexts, territories and models, differentiated and complementary).

Collaboration with other organisations closely related to the sports and entertainment sector, with the objective of integrating external case studies with football.

Classes will be held at LaLiga headquarters, the place where the most important decisions about Spanish football are made.

Our students will have cccess to networking with LaLiga professionals.

• Our students will enjoy a unique experience by gaining first-hand knowledge from LaLiga and its Clubs/ Public Limited Sports Companies.
• Visits to the Football Clubs of LaLiga where Clubs/Public Limited Sports Companies’ professionals will share their know-how with our students.
• In the course of the Master’s programme, our students will try to solve real cases related to the activities developed by LaLiga and/or its Clubs/ Public Limited Sports Companies’ activities.
• Academic staff composed of professionals of sports industry and employees of LaLiga with a great experience and teaching skills.
• Our students will have access to exclusive contents of LaLiga.
• The Master’s programme is designed, coordinated and directed by the LaLiga professionals.

Requirements

• Our ideal student has a minimum of 5 years of experience and covers a position of command or coordination of projects and teams.
• Level C1 of English

Required Documentation

• Updated Curriculum Vitae.
• Two photocopies of the university degree (front and back): present the copies and the original for verification at LaLiga Business School, or send a certified copy by post.
• Academic certification: university degree (front and back), other certifications associated with the content of the program.

LaLiga Business School has an agreement with Santander Universidades (Banco Santander Group, LaLiga Title Sponsor) through which our students can be selected for Funding and Loan Options.

For more information:

• Contact: Alberto Muñoz Pulido (Director Office 4687, Santander Spain)
• Banco Santander Office: Arturo Soria, 187, 28043 Madrid
• Tel: +34 625 16 26 70
• Email: almunoz@gruposantander.es

In order to make the payment process easier and minimize the costs, LaLiga Business School offers the on line platform Flywire, to all the students that prefer to pay in a different currency rather than the euro

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