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International MBA in Sports and Entertainment Management


Train at LALIGA and develop your Sports Management skills thanks to a unique and pioneering Education Model in Sports, that aims to respond to the increase in demand for professionals specialized in the Sports Industry

Choose your programm

The two versions of the MBA of LALIGA have the same format, duration, syllabus and travels.

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Learn how to manage the most dynamic and competitive industries, Football, Sports and Entertainment, with the MBA of LALIGA in Madrid

Schedule Fridays: 16:00h – 21:00h
Saturdays: 09:00h – 15:00h
Modality On campus
Duration 9 months
Campus LaLiga Headquarters, Madrid


Pillars of this MBA

Loans and financing options

Thanks to an agreement we have with Banco Santander, our eligible MBA students have the opportunity to finance their studies with a loan.

An evolving industry

El 95% de nuestros alumnos está trabajando a día de hoy en la industria deportiva.


We guarantee 6 months ofinterships for all our students.


USA: New York - Miami (10 days) United Kingdom (6 days) Spain: Barcelona - Valencia (8 days)


We offer a maximum of 30 exclusive places per edition.

Who we collaborate with

Movistar, Amazon Web Service, NBA, Electronic Arts, Globant, FIFA, Aspire Zone Foundation, ATP, Liga de Videojuegos Profesional, Sport life, IDOM, Premier League.
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of our formers is working in the Sports Industry
of our formers is working in LALIGA
of our formers is working in Clubs of LALIGA
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Where our students work

AD Alcorcón
Atlético de Madrid
Burgos CF
CA Osasuna
Cádiz CF
CD Leganés
Córdoba CF
Deportivo Alavés
Elche CF
FC Barcelona
FC Cartagena
Fuenlabrada CF
Getafe CF
Granada CF
Levante UD
Málaga CF
Rayo Vallecano
RC Celta
RC Deportivo
RCD Espanyol
RCD Mallorca
Real Betis
Real Sociedad
Real Valladolid CF
Real Zaragoza
SD Huesca
Sevilla FC
UD Ibiza
UD Las Palmas
UD Merida
Valencia CF
Villarreal CF
Sport properties
Other companies of the Sports Industry


Trips we offer with our international Master in Sports Management

Travel to the USA and the UK and experience the opportunity to visit the best sports venues in the world. Gain first-hand knowledge behind each event and broaden your horizons while living unique and unforgettable experiences. Take advantage of this opportunity to enhance your skills and improve your career prospects in the world of sport.

Discover the Sports Industry worldwide with our international trips
Learn about the world's largest entertainment industry and the management details of the sports properties that participate in it. On this trip you will visit the most important players in the North American sports industry.
Discover the Sports Industry worldwide with our international trips
Take the opportunity to learn about management at the ATP and other leading sports properties. On this trip you will live a fundamental experience to grow your career and develop your skills in the world of sports management.
Discover the Sports Industry worldwide with our international trips
Spain (Barcelona & Valencia)
Visit LALIGA sports properties and clubs and meet the professionals who are leading sports management in our country.
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Sports Management MBA LALIGA

The Chairman

Javier Tebas, Presidente de LALIGA
Javier tebas Chairman of LALIGA
Javier Tebas personifies the MBA philosophy: he has been key to solving the financial problems of Spanish football, thanks to the implementation of Economic Control and the Centralised Sale of Broadcasting Rights. In the last two years, Javier Tebas has promoted Technology as one of the most important pillars of LALIGA. He is constantly innovating and creating new business models and assets in our organisation.

The directors

Óscar Mayo
Óscar Mayo "Chief Executive Officer - LALIGA", Executive MBA in IEDE Business School

He has developed his professional career in the Marketing and Business Development sector within the Sports, Fitness and Education Industry. Director of Sports Centres at BeOne and Manager for Spain and Portugal for Gympass.

Between 2012 and 2016 he was the Head of Marketing at Real Madrid University School | Universidad Europea.

In 2017 he joined LALIGA as Executive Agent in the Chairman's Office and after a few months he was appointed Director of Business, Marketing and International Development.

Edouard Legendre
Edouard Legendre External consultant to LALIGA and recognised international expert in Brand Management and Sports Marketing

He started his career in Formula 1 in 1997, working his way through commercial and marketing positions.

In 2007, he joined the WPP Group in Madrid to create the Ogilvy Sponsorship Department to guide and support global brands in the design and implementation of their international sports strategies (Ford, Telefónica, Santander, Heineken, among others).

Since 2013, he has worked in Brand Management and Strategic Planning, within the WPP Group, and outside it with Project Management and consultancy work for leading institutions such as Madrid City Council and LALIGA.


The module directors

Patricia Rodríguez
Patricia Rodríguez former General Manager - Granada CF
Module 1

Patricia began her professional career in 2011 at PwC. She started in the Sports Industry in 2014 by joining SD Eibar. In 2016, she became the Club's General Manager (the first woman to hold an executive position in a Football Club in Spain).

Appointed CEO of Elche CF SAD in 2019 and Vice-President of LALIGA in 2020. In 2021, she joined Granada C.F.

Jorge de la Vega
Jorge de la Vega Marketing and Commercial Director - LALIGA
Module 2

After 12 years working for Real Madrid, he started at LaLiga in May 2020 as its Marketing and Commercial Director.

He started his career at Real Madrid C.F. as Sponsorship Executive in 2007, soon becoming its Partnership Sales Manager and its Head of Partnerships Activation since 2016.

Jaume Pons
Jaume Pons Head of Digital Channels - LALIGA
Module 3

He started his professional career as FC Barcelona's Community Manager in 2010.

In 2016, he advanced his career in the sports industry by becoming a Social Media Content Manager at the Olympic Channel, which is the International Olympic Committee's (IOC) worldwide content distribution platform.

Jaume joined LALIGA in 2017.

Maria Wandosell
Maria Wandosell CEO at Sport Life Ibérica
Module 4

She started her professional career in the world of sailing as Managing Director of the Olympic Sails Racing Club and as Editor of the magazine "Regatta" in 1997. She was appointed Chief Editor of the magazine "Navegar" in 2000.

She joined Motorpress Ibérica as a specialised journalist in 2006.

In 2012 she became General Manager for Motor Sports at "Motorpress Ibérica" and its CEO in 2013.

Ornella Bellia
Ornella Bellia Head of Professional Football - FIFA
Module 5

Legal Background and International Experience in the Global Sports Industry. Experience in Football Clubs (Calcio Catania - Italy), and in leading Law Firms in the Sports Industry (Pinto Ruiz & Del Valle, Bichara e Motta and Giambrone Law).

Judge of the FIFA Players' Status Sub-Committee from 2017 to 2019, Head of Legal Affairs of "European Leagues" from 2015 to 2019.

In 2019 she was appointed Head of Professional Football at FIFA.

Javier Sobrino
Javier Sobrino Managing Partner - Aser Ventures
Module 6

Graduate in Business and Law Administration. PhD in Business in the Football Industry from U.N.E.D.

Twenty-six years' professional experience in consultancy and management.

Connected with the Sports Sector since 2008 with the Madrid 2016 Olympic Bid.

Since 2017 he had been the Chief Strategy and Innovation Officer at FC Barcelona.

In 2021 he joined Aser Ventures.

The teaching staff


Álex Pallete
Álex Pallete Founder, Chief Strategy Officer at PICNIC
Carlos Cantó
Carlos Cantó CEO at SPSG Consulting
Chad Biagini
Chad Biagini President, Executive Search Practice at Excel Sports Management
Daniel Moreno
Daniel Moreno Teamhead Sports Marketing Teamsport at Puma Group
David Serrahima
David Serrahima General Manager at Octagon
Dennis De Munck
Dennis De Munck Head of Employer Branding and University Partnership at Ferrari
Diego Sánchez Trillo
Diego Sánchez Trillo Head of Commercial at Atlético de Madrid
Fernándo Sánchez
Fernándo Sánchez Senior Vice President, Player Relations at ATP Tour, Inc.
Francisco Fernández
Francisco Fernández HR Director at Atlético Madrid
Gabriela Salinas
Gabriela Salinas Global Managing Director Brand Finance Institute
Gonzalo Ávila
Gonzalo Ávila Managing Director at Bivium Partners
Héctor Argüelles
Héctor Argüelles Vice President, NBA, Digital Partnerships
Ignaci Sarnier
Ignaci Sarnier Communication Director at Dorna
James Stebbing
James Stebbing General Counsel & Company Secretary Six Nations
Javier Ferrero
Javier Ferrero Socio Director en SENN, FERRERO ASOCIADOS
Javier Latorre
Javier Latorre Head of Audiovisual at Valencia CF
Javier Tebas
Javier Tebas President at LALIGA
Joaquín Jofre
Joaquín Jofre Director of football at Cádiz CF
Jonathan Davis
Jonathan Davis VP Rights at DAZN Group
Juan de Dios Crespo
Juan de Dios Crespo CEO Ruiz-Crespo Sports Lawyer
Julio Senn
Julio Senn Managing Partner at SENN, FERRERO ASOCIADOS
Kamel Emad Badawy
Kamel Emad Badawy Commercial Director at Supreme Committee for Delivery and Legacy
Katharine Bohlmann
Katharine Bohlmann Vice President of Corporate Partnerships, Miami Dolphins and Hard Rock Stadium
Luis Manfredi
Luis Manfredi Director of Financial Control LALIGA
Mario Hernando
Mario Hernando General Manager at World Padel Tour
Matthew Kontos
Matthew Kontos Head of Global Soccer Properties at Relevent Sports Group
Nacho Trujillo
Nacho Trujillo Founder and CEO Owqlo
Octavi Anoro
Octavi Anoro Director of International Development at LALIGA
Pedro Gómez
Pedro Gómez Innovation of Counsel / Independent Advisor PWC
Pedro Malabia
Pedro Malabia General Manager and Strategic Planning at LigaF
Pepe Ramírez
Pepe Ramírez Director de marketing de Sony Pictures
Rafael Fernandez de Alarcón
Rafael Fernandez de Alarcón Brand, Sponsorship and Media Director of Telefónica

Curriculum overview

What to expect on the course

  • General Management: Strategic Management – Financial Management – Legal Management – Planning and Control – Human Resources
  • Sports Industry Environment: Economic Analysis – Sports Environment – New Dimensions and Key Trends
  • Traditional Marketing: Strategic and Operational – Brand Management – Marketing Mix – Marketing Plan – Communication Plan – Market Research
  • New Marketing: The Empathy Economy – Brand Activation – Shopper Marketing – Relationship Marketing – Experiential Marketing – Digital Marketing – Purpose Marketing
  • Sports Marketing: Sponsorship – Strategic Alliances – Brand Activation in Sports
  • Digital Transformation: Digital Economy - Business Management Models – New Management Skills – Web services applied to Sports Entities – eCommerce
  • New Digital Technologies: Cloud - Blockchain – Analytics - Artificial Intelligence - Robotics
  • Digital Strategy in Sports: Big Data – Harnessing the Fan
  • Competitive Gaming and eSports
  • The Media: Media Environment – Media Plan – Public Relations – Audiovisual Rights
  • Content: The Entertainment Industry – Business Models – Audience – Platforms – Creation – Production – Exploitation in the Digital Age – Distribution – Monetization
  • Sports Governance
  • Sport Facilities: Venue Management – Operation – Technology and Security – Sustainability
  • Sporting Events: Design – Production – Funding
  • Sporting Mega-events: Sites and Hosting – Strategic Planning – Organization – Globalization – Urban Planning and City Marketing – Economic Impact – Long-term Legacy
  • Innovation: Innovation in Times of Transformation – Innovation in the Sports and Entertainment Industries – Generation of Ideas – Building Innovation Systems – Innovation Hubs
  • Project Management: Methodologies – Tools – Complexity Mapping – Convergence Plan – Organizational Design – Business Plan – Risk Management – Monitoring and Controlling
  • LaLiga as a leading entity of transformation in the Football Industry.
  • The 42 LALIGA teams (42 contexts, territories and models, differentiated and complementary).


Our campus

Our MBA in Sports Management classes are held at LALIGA's headquarters in Madrid, where the most important decisions about Spanish football are made. Our students will have access to networking opportunities with LALIGA professionals.

Meeting room
Outside LALIGA Head office
Conference room LALIGA Head office

Admission and Financing Process

Detailed information

  • Step 1. Orientation interview with the Admissions Department
  • Step 2. Submission of updated CV and Cover Letter
  • Step 3. Interview with one of the Directors of the program
  • Step 4. Analysis and internal study of the process
  • Our ideal student has a minimum of 5 years of experience and covers a position of command or coordination of projects and teams.
  • Level C1 of English
  • Updated Curriculum Vitae.
  • Two photocopies of the university degree (front and back): present the copies and the original for verification at LALIGA Business School, or send a certified copy by post.
  • Academic certification: university degree (front and back), other certifications associated with the content of the program.
  • Thanks to an agreement we have with Santander Universities (Grupo Banco Santander, sponsor of LaLiga), our eligible MBA students have the opportunity to finance their studies with a loan.

    For further information:

    • Contact: Alberto Muñoz Pulido (Director Office 4687, Santander Spain)
    • Banco Santander Office: Arturo Soria, 187, 28043 Madrid
    • Tel: +34 625 16 26 70
    • Email: almunoz@gruposantander.es
  • To streamline the process and minimise associated costs, LaLiga Business School uses Flywire's online payment gateway for all students who need to make international payments in a currency other than the euro.

    Did you know...?

    • Flywire is the global market leader for education payments, the Trusted Choice of millions of students, thousands of institutions and hundreds or recruitment agents and partners worldwide. Flywire offers convenient payment options from over 240 countries and territories, in more than 130 currencies.
    • Flywire supports a variety of local payment methods including bank transfers, credit cards, e-wallets and more.
    • Flywire guarantees payment as soon as funds are received in any of our accounts around the world.
    • Flywire offers peace of mind by providing real-time payment tracking every step of the way through email, in-app and text alerts.
    • Flywire offers 24x7 multilingual support via email, phone or live chat.
    • Flywire provides a secure and streamlined refunding process with automatic tracking notifications.
    • Flywire’s internal controls ensure that funds are secure and protected against fraud.
    • Flywire provides a Best Price Guarantee: if you find a better exchange rate at your bank within two hours of booking a local currency bank transfer with Flywire and send us a quote from your bank, we will match it.

Why did LaLiga decide to launch its own MBA in Sports Management?

The Sports and Entertainment Industry is facing sudden changes, and technology is creating significant growth opportunities. The Sports and Entertainment Industry has the potential for exponential growth. The big drivers of this change will be Digital Transformation, Innovation and Entrepreneurship both outside and inside institutions.

Starting this transformation process requires a deep understanding of current assets, as well as a vision for the future that will determine how sports and entertainment organizations will create innovative fan experiences and engage audiences across multiple media.

Do you share this vision with us? Do you want to learn how to create innovative and personalised experiences, and prepare yourself to be a leader of change in this new era of the Sports and Entertainment Industry? Enroll in LALIGA's MBA in Sports Management and join the change.

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Why study an MBA in Sports Management at LaLiga in Madrid?

    LaLiga has positioned itself as a benchmark in providing innovative concepts and creating new trends in parallel to the management of major global sporting competitions.

    LaLiga Business School is the Educational Department of LaLiga. LaLiga's MBA in Sports Management is designed to bring you the best resources from the most dynamic and competitive industries, Football, Sports and Entertainment, and present them in a practical environment to complement your learning.

    The “MBA of LALIGA” is an innovative global MBA. It is the first MBA designed with a specific focus on bringing together Sports and Entertainment as a Global Business.

    Student profile: our students are the future leaders of the Sports and Entertainment Industry. Our candidates are ambitious professionals, who aspire to lead change to make a positive cultural impact.

    LaLiga's Alumni have the added value of benefiting from a lifelong professional network. We support our students during and after their experience with LaLiga Business School.

    Our commitment to quality is reflected in our policy of limiting the number of places available.

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What is an MBA and what are its career benefits?

The Master's in Business Administration – or more commonly, MBA – is postgraduate study that reinforces and educates managers and professionals at all levels in the skills required to manage and run a successful company. The best MBA in Football helps students improve their critical thinking, leadership, management, and communications skills. At the same time, the Master in Sports Management helps students find and connect with like-minded people inside and outside their industry, expand their professional networks, create new opportunities and in some cases even forge their own path as a successful entrepreneur. An MBA programme focuses on the most important areas of a business such as accounting, marketing, finance, economics, etc.
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Develop and improve your leadership, entrepreneurial and other sports management skills.


Improve your career expectations and security with opportunities for future growth.


Increase your earning potential as MBA graduates currently command higher salaries.


Improve your Personal Brand and Credibility as MBA graduates are universally recognised and valued.


The MBA provides you with an excellent opportunity to network and connect with the best professionals inside and outside the sports management industry.


The MBA gives you more employability opportunities and increases your chances of finding a job.
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