From Colombia to LaLiga

At LaLiga Business School we believe in the growth of the Sports Industry through education, therefore, students of the Specialization in Sports Law at the Universidad Externado de Colombia traveled to Spain, specifically to the headquarters of LaLiga, in order to learn and detect current trends in national and European sports management.

During the visit, the students learned first-hand about various topics such as the international expansion of the LaLiga brand, women's soccer, fan engagement, digital strategy, attracting and activating sponsorships, the role of influencers in LaLiga's strategies in Colombia, among others.

Complementing their learning with visits to important sports entities such as Cívitas Metropolitano (stadium and headquarters of Club Atlético de Madrid), Rayo Vallecano de Madrid SAD (sports city and training), Madrid CFF (women's soccer club and pioneer of this market), Santiago Bernabéu (Real Madrid Club de Fútbol stadium) and LaLiga TwentyNine's (LaLiga's official sports bar).

José Moya, director of LaLiga Business School, said "in LaLiga, specifically in its educational department LaLiga Business School, we are delighted to be able to welcome the students of our educational partner in Colombia, El Externado University. We hope to have them with us for many more years and we will be delighted to welcome them back to our headquarters here in Madrid. To this end, we have worked throughout this visit to provide them with a wide range of content, both in terms of lectures and presentations as well as visits to facilities, with the aim of gaining an insight into how sport is organized in Spain and Europe".

For his part, Félix Andrés Burgos Méndez, representative of the Externado at the Seminar, commented "with this program that arises from the alliance between the University and LaLiga Business School, we offer a differentiated value in postgraduate sports law in Latin America, since it is not only to apply and interpret sports regulations and rules, but also to understand the current trends in the sports and entertainment industry. Thus, learning these concepts from the experience of LaLiga's professionals, results in a superlative learning field, oriented to the professionalization of the sports sector in Colombia".

Thanks to the Universidad Externado de Colombia and all its students for the visit, it has been a pleasure to welcome you in our offices, we hope to see you soon!