Sustainable sport: what it is and how to promote it

Sustainability in sport has become a fundamental pillar to transform the way events are organized, infrastructures are built, and fan mobility is managed. Talking about sustainable sport is no longer a trend but a necessity that defines the future of the sports industry worldwide.

If you are interested in learning more about how to apply sustainability strategies in sports management and the organization of large-scale events, you can take a step forward with the MBA of LALIGA, a program designed for leaders who want to transform sport with an innovative and responsible perspective.

What is sustainable sport?

The concept of sustainability in sport refers to the integration of environmentally friendly practices in every aspect of sporting activity. From designing stadiums that consume less energy to organizing events that reduce their carbon footprint, the goal is to ensure the growth of sport without compromising natural resources or community well-being.

A sustainable sport model implies adopting concrete measures that positively impact three key areas: the environment, the economy, and society. This means reducing carbon emissions, promoting circular economy practices, and ensuring that sport is accessible and inclusive for everyone.

The importance of sustainable sport today

In a context shaped by climate change and resource depletion, sport cannot remain on the sidelines. Sustainability in sport plays a strategic role because sporting events, especially large-scale ones, generate a massive environmental impact: energy consumption, waste generation, transportation, and intensive use of infrastructures.

Adopting sustainable sport models not only helps the planet but also strengthens the reputation of institutions, attracts sponsors committed to social responsibility, and improves the fan experience. Increasingly, supporters value when clubs and competitions commit to building a greener future.

 Best practices in sustainability in sport

The sports sector is taking a leading role in the transition towards a more sustainable future. This commitment is reflected in the adoption of responsible practices that transform everything from the organisation of mass events and the construction of infrastructure to the mobility of athletes and fans, demonstrating that a passion for competition is compatible with caring for the planet.

Responsible sporting events

One of the main challenges is organizing events that minimize their environmental footprint. From urban marathons to international tournaments, organizers are implementing measures such as:

• Using recycled materials for equipment and signage.

• Reducing single-use plastics in stadiums and venues.

• Recycling programs during and after events.

• Promoting public transportation and car-sharing for attendees.

 Sustainable infrastructures

Stadiums and sports facilities account for a significant part of energy consumption. A sustainable sport approach encourages the development of smart facilities that:

• Use renewable energy sources such as solar panels and wind power.

• Implement efficient irrigation and water management systems.

• Incorporate sustainable materials in construction.

• Reduce electricity consumption with LED technology.

Green mobility and transportation

Mobility is one of the largest contributors to emissions in sport. To address this, sustainability in sport promotes initiatives such as:

• Organized group transportation for fans by clubs and federations.

• Incentives for using bicycles and e-scooters.

• Partnerships with public transportation companies to reduce travel costs for fans.

Benefits of sustainable sport

Embracing sustainable sport brings multiple advantages:

1. Environmental: reduced emissions, lower water and energy consumption, efficient waste management.

2. Economic: long-term cost savings thanks to renewable energy and optimized resources.

3. Social: increased awareness, improved accessibility, and promotion of inclusivity in sports.

4. Reputational: stronger image of clubs, federations, and organizers as responsible and future-oriented entities.

Success stories in sustainability in sport

Several international examples show that sustainability in sport is already a reality:

• Tokyo 2020 Olympic Games: recyclable cardboard beds, medals made from electronic waste, and carbon-neutral strategies.

• Forest Green Rovers (England): recognized as the world’s most sustainable football club, with an eco-friendly stadium and a 100% vegan food policy.

• Berlin Marathon: plastic reduction programs and reuse of materials throughout the event.

These examples prove that sporting spectacle and environmental responsibility can go hand in hand.

Challenges of sustainable sport

Although progress is being made, achieving a fully sustainable sport still faces challenges:

• High initial investment required for sustainable infrastructures.

• The need to raise awareness among athletes, organizers, and fans.

• Difficulty in accurately measuring the environmental footprint of events.

• Lack of standardized global regulations for sustainability in sport.

Nevertheless, the trend is unstoppable: society demands a real commitment, and sport, as a cultural phenomenon with massive influence, has the power to lead the change.

 The future of sustainability in sport

The future of sustainability in sport relies on technological innovation and closer collaboration between institutions, companies, and fans. Smart stadiums, digitalized processes, and green mobility solutions will define the next decade.

Moreover, more training programs aim to prepare professionals capable of designing, planning, and executing sustainable sport strategies. This way, environmental responsibility will not just be an option but an obligation integrated into sports management.

Ultimately, sustainability in sport is not just a responsibility, it is an opportunity to lead the shift toward a more conscious, efficient, and inclusive model. Those who embrace sustainable practices in sports management are building a legacy that goes beyond the game. If you’re ready to be part of this transformation and gain the tools to drive a greener and fairer future for sport, the MBA of LALIGA offers the path forward. Now is the time to act with vision, commitment, and leadership to ensure the future of the sports industry.