Sports Marketing of the future

The Master in Global Sports Marketing, born with an international, technological and innovative approach, focused on knowing the latest market trends and the functioning of an industry as dynamic and changing as the Sports and Entertainment Industry, from all possible angles. Forging future leaders with all the necessary knowledge in Sports Marketing to be able to enter the sector in a brilliant way.

Through the trips included in the program, the real case studies with industry professionals and the guaranteed internships in large companies in the sector, our students will be able to strengthen their knowledge and skills in the different areas of sports marketing.

But, what training does the Master in Global Sports Marketing offer? A program designed directly by LaLiga professionals, divided into eight modules, you will begin by understanding what it means to work for this industry, understanding LaLiga's models, stakeholders, properties, etc. Subsequently, you will learn everything related to media and market research, broadcasters, brand management, sports media, sustainability, consumer trends or segmentation are some of the skills you will learn during the first half of the program.

The second half of the program is reserved for a more digital, managerial and entrepreneurial vision, we talk about everything related to digital marketing strategies, ecommerce, social media, fan engagement, esports, metaverse. The more managerial and entrepreneurial part where you will master topics such as licensing and sponsorship, entertainment in the industry, trends, innovation or merchandising.

If you want to know more information about the Master in Global Sports Marketing and start the admission process, click here.