Southern tour

If you are passionate about sports and entertainment and love marketing, then you will love the Master in Sports Marketing, a program created with the aim of overcoming the more commercial dimension of marketing to elevate and enhance Sport and Football. The Sports and Entertainment Industry is constantly growing, that is why from LaLiga Business School, we focus on finding and inspiring the future protagonists who will lead and undertake the projects that will take the sector to the next level.

We believe in practical training as the backbone of education, therefore, our masters have numerous real case studies with which our students have the opportunity to feel soccer and sport from the inside, and loaded with travel, the best way to meet different environments and ways of understanding the Sports Industry and to learn first-hand from professionals in their daily work.

Therefore, our students of the Master in Sports Marketing, traveled to the south, with the aim of learning firsthand everything that happens in professional clubs of LaLiga. During the visit, our students had the opportunity to visit emblematic stadiums such as Estadio Nuevo los Cármenes, stadium of Granada Club de Fútbol, La Rosaleda, stadium of Málaga Club de Fútbol, Benito Villamarín, stadium of Real Betis Balompié, El Ramón Sánchez-Pizjuán, stadium of Sevilla Fútbol Club.

It was not all stadium visits, as they also had the opportunity to visit the offices of Besoccer, a soccer news and database website, where they were able to learn about the company and its two lines of business, on the one hand, the analysis of soccer results and matches and another related to marketing. In addition to visiting its new and spectacular headquarters with spacious workrooms and different rooms and spaces used for team activities.

We leave you all the information about the master's degree here!