Positive feedback regarding Al Ahly´s long term collaboration with LaLiga

LaLiga Business School, the education department of LaLiga, offered a special curriculum about Al Ahly SC in the MBA of LaLiga under the name of “The African Club of the Century and the Most Successful Club in the Middle East,” taught by Mohamed Serag El Din, the club’s board member.

Serag El Din has been in Spain in the past few weeks to participate in the MBA of LaLiga and he is the only lecturer from Africa and the Middle East in the program along with several respectable figures from the sports industry who work with FIFA, English Premier League and Serie A.

The first chapter of the masterclass discussed the sports scene in Egypt and the nation’s vision for 2030. Afterwards, the curriculum highlighted more 5 units covering Al Ahly SC’s success story, marketing plans and the sports and construction achievements of the club in Egypt and Africa discussing how the club’s marketing and media strategies led Al Ahly to become one of the most followed ten clubs in the world.

The feedback was more than positive from the students and they will have good benefit out of it. The curriculum will be held annually in the MBA of LaLiga as part of one of its 6 main modules. 

Jose Moya, Director of LaLiga Business School, said: “our cooperation with Al Ahly SC is of great value, as our main goal is to further develop the sports industry on a global level.”