Marketing 360º

The "Master in Global Sports Marketing" was conceived by LaLiga Business School as a program of great ambition, both for the Sports Industry and for our students, paying special attention to detail to ensure the best guarantees. This program, structured around 8 modules, allows students to develop and learn all the key knowledge necessary to develop their professional career in an excellent way.

Within these eight modules, you will become an expert in various specialties, including sports marketing, brand management, ecommerce, digital transformation, sustainability, sponsorship activation, recruitment and commercial, innovation and entrepreneurship, among others.

The main objective is to nurture the Sports and Entertainment Industry with properly trained talent, to continue helping its development and growth. Therefore, LaLiga Business School, and specifically for the Master in Global Sports Marketing, offers a guaranteed internship program as an extension of the academic year.

To provide students with real-world experience within the most important, leading sports organizations. Our students have before them an opportunity that very few places can offer, not only to develop solid professional knowledge and skills and forge valuable industry connections by way of networking, but LaLiga Business School also allows for real-world knowledge of industry standards and the opportunity to be part of the creation, coordination and management of numerous real projects within companies.