LaLiga TwentyNine's 360º Experience

The revolution has arrived in the form of Sports Bar, a place where you can not only watch soccer and sport, but a 100% experiential space that combines gastronomy, entertainment, technology and innovation with sport. LaLiga TwentyNine's arrives to change the rules of the game, the new home of LaLiga and all its fans. It is the ideal place to experience the latest technology with the best gastronomy.

But what can we find?

Live, enjoy and savor every match in a different way, LaLiga TwentyNine's has a Gastro Zone, Beat Center, Multipurpose Grandstand, eLaLiga and a Fan Engagement area. We leave you all the information here.

We could not miss the opportunity for our students to get to know this space, so we moved the last class before the vacations of our Master in Sports Marketing to its premises in Gran Vía 53. Stephen Ibbutson, director of the franchising and licensing department of LaLiga, was in charge of giving the class.

Our students were introduced to the different projects that LaLiga manages, among which LaLiga Legends, LaLiga Exhibition and LaLiga TwentyNine's stand out. Afterwards, they had to face a real case study about LaLiga licenses and franchises.
Thank you very much LaLiga TwentyNine's for the treatment and for the dinner, without a doubt a unique experience, see you soon!