Journey to the heart of Real Betis Balompié.

Last January the Benito Villamarín was the home of our students of the Master in Global Sports Marketing for a day. A unique opportunity to see first hand the engine room of a centenary club like Real Betis Balompié.

On the table our students were faced with a challenge, to present a Case Study in which they had to present a proposal that aims to promote the Real Betis Balompié brand internationally through an Integrated Strategy in Social Networks, always maintaining the values and image of the club. After an initial brainstorming session, the students, divided into groups, had to present their work to Julio Jiménez, Director of Communication at Real Betis Balompié.

Thanks to this opportunity, they had the chance not only to get to know the club and its facilities, but also to learn from the departments for which they will be professionals in the future.

For Rafael González, student of the Master in Global Sports Marketing "It has been a great experience to get to know the Real Betis stadium, changing rooms, the playing field and its history. Undoubtedly one of the best experiences we have had so far at LaLiga Business School. They have been able to show us how they carry out their strategies in social networks and how they are making the club grow year after year".

For his part, Sidhu Vaishnav (Student of the Master in Global Sports Marketing); "Being able to understand and learn how a club works from the inside, learning their marketing strategies, their day to day, communications and their international relations at work has been a unique experience".

Julio Jiménez concluded "In the soccer industry we need very good professionals, that is why we are proud to be part of LaLiga Business School, and to be educating future great professionals that will undoubtedly help the sports industry".