Interview with Javier García, CEO & Co-Founder of Kinetic Synergy
July 27, 2023, Madrid
"Our mission is to support grassroots soccer in the United States and give professional opportunities to people trained in Spain, at the level of their professional qualifications"
What is Kinetic Synergy and why was it born?
A.- I have been part of the sports Industry union for a long time, in 2003 I left for the US after having studied in Madrid and having graduated as a coach, while there (USA) I continue to be linked to soccer, mainly soccer. grassroots football, and I realized the lack of professional qualifications that existed in football in that country, and that is why together with a colleague who lived in Spain we began to germinate the idea of creating something new, something that would potentiate , supported and promoted the development of soccer in the United States, later I created Kinetic Synergy together with this colleague, a professional who lived in the United States and a manager of a grassroots soccer club. Today Kinetic Synergy is 5 years old.
What´s the company´s mission and what goals do you have?
A.- The company's mission is summed up in two main objectives, which are: Support grassroots soccer in the United States and provide a professional outlet for people trained in Spain, at the level of their professional qualification. The reality of this is that in the US there is a lot of means to develop grassroots soccer, but very little professional qualification. And in Spain there are many qualified professionals who cannot find a professional outlet.
What opportunities can Kinetic Synergy offer professionals who currently reside in Spain?
A.- Professionals who go to the United States could exponentially develop their careers, since a vast majority of grassroots soccer clubs are managed by professionals from other fields, and consequently they do not have the time or qualifications to manage them in the correct conditions, nor to apply an adequate methodology. The professionals who come from Spain come to make a tremendous difference.
What challenges do young people looking to enter the sports Industry face in the United States?
A.- The American culture can be self-centered, this is because at a professional level they are recognized as a great power, and they know it. One challenge is establishing a bond of trust with American professionals and demonstrating their worth. It is important to know how to enter and manage standing up, and little by little justify the how and why. The biggest professional handicap is that we give that training regarding cultural adaptation and care of personal and business relationships.
What characteristics do you look for in the professionals who apply to your vacancies?
A.- At first, we focused on professionals more inclined towards injury prevention and physical preparation, which, incredible as it may seem, is the area that is least considered in grassroots football, an aspect in which we find an area of opportunity since we were able to offer physical and mental health to the kids. Returning to the question; Each club has needs and just as there are clubs looking for profiles more focused on technical management, others are looking for more administrative and managerial positions, or even analytical. Our vacancies depend on the needs of the clubs, although we always look for a degree related to sports, such as football degrees and certifications, experience with grassroots football or a master’s degree focused on Sports.
What has motivated you to seek a collaboration with LALIGA Business School?
A.- In Spain there are many institutions that offer professional degrees in sports management, but the prestige that a brand like LALIGA and LALIGA Business School have worldwide is something that is very attractive. Additionally, the first professional who came from Spain to the United States came from LALIGA Business School, and as a result, he was able to connect with the management of the entity and talk about the possibility of creating a closer relationship to be able to offer vacancies with the student body.
Currently, are there any students or alumni of LALIGA Business School working with you?
A.- We currently have three alumni working with us in grassroots soccer: Germán Gómez Albarracín, who is in his third year here and is currently with the Naperville Soccer Association and is also associated with us providing support in different areas. Likewise, this season David Martínez de Salas arrives at Celta Academy Philadelphia, who will fill the position left by Antonio Paredes, another LLBS alumnus, who was at Bensalem Celta Academy.
What plans do you have for the future at Kinetic Synergy regarding your collaboration with LALIGA Business School?
A.- We want job offers to be available to students and alumni from the outset, so that they see that it is a tangible reality. We know that English can be a barrier for applicants and that is why we also work to offer language support; teaching to improve that practical English that is used in the field of Soccer in the United States.
LALIGA Business School thanks Javier for his time and commitment to the institution and the empowerment of the sports Industry. We hope to continue collaborating in the optimization of the industry and its professionals.