General

Information Session Master's in Innovation and Digital Transformation

September 20, 2023, Madrid

In a world where technology is revolutionizing sports and entertainment, this master's program presents an opportunity to train professionals in the use of disruptive technologies and prepare them for the opportunities that arise in the industry.

LALIGA Business School is proud to announce an exciting information session that will shed light on its innovative Master's in Innovation and Digital Transformation. In a time when technology is rapidly transforming the world of sports and entertainment, this session is essential for anyone looking to navigate this exciting digital landscape.

A Glimpse into Digital Transformation at LALIGA LALIGA has set a standard in the sports industry by leveraging new technologies to enhance the spectator experience and broadcasts. As a leader in the sector, LALIGA has taken a bold step by partnering with EA Sports, opening new doors and facing exciting challenges on the horizon.

A Master's for Future Professionals In response to this constant evolution, LALIGA Business School, in collaboration with Globant, has launched the Master's in Innovation and Digital Transformation. The program aims to train professionals specialized in the use of disruptive technologies and prepare them for the opportunities that lie ahead in the industry.

Discover the Future of Technological Innovation at LALIGA During this information session, you will have the opportunity to hear from prominent industry professionals and experts who will share their perspectives on the technological innovations that EA Sports' sponsorship brings to LaLiga. They will also explore how LALIGA utilizes new technologies to enhance the experience for clubs and their followers.

Information Session Details: • Date: Tuesday, September 26, 2023 • Time: 6:30 PM - 8:00 PM • Format: Streaming Featured Speakers:

  1. José Miguel de Pedro Martínez: Digital Content Coordinator at LALIGA
  2. Leandro Jorge Mora: Tech Director at Globant
  3. Miguel Ángel Pérez Vera: Head of Audience Research at LALIGA Tech

This session promises to be a unique opportunity to explore the future of digital transformation at LALIGA and understand the implications this technological evolution will have on the digital marketing sector.