What are the Most Used Softwares in Sports Management?

Implementing technological tools in sports management not only enhances efficiency but also offers a range of benefits that can significantly impact the optimization of business operations, as well as team performance, athlete experience, and fan satisfaction. 

Technology has brought significant innovations to the world of sports in recent years, fostering growth both in business and in sports performance. 

This progress has led to the emergence of tech companies specialized in applying technology to the sports sector. Notably, Sportian stands out, focused on digital transformation for sports and entertainment, with experience in helping organizations across the industry to develop in this area by using sports management software to optimize their operations and services. 

Gonzalo Luthard, Global Sales Partner at Sportian, discusses some of the tools they are implementing in LALIGA clubs and other entities and companies in the sports industry. In addition to improving competitions at a sporting level, these solutions are crucial for generating business. 

Performance  

This tool, known in LALIGA as Mediacoach, allows for real-time monitoring of what happens on the field through tactical cameras implemented in stadiums. With the data collected on player and ball movements, the tool generates reports that provide insights shared with technical teams. These data allow teams to conduct in-depth analysis of matches and opponents, enhancing competition and game performance. 

LALIGA Fantasy  

For fans, LALIGA Fantasy is a gaming tool where users can act as coaches, selecting their lineup based on real teams from the competition and competing against others. This game generates fan engagement and allows for a deeper connection with the clubs and the competition. 

Dynamic Pricing  

This tool uses Artificial Intelligence to help clubs be more efficient with ticket pricing. It analyzes the supply and demand for tickets at each club to propose dynamic and personalized prices for each match. This data analysis optimizes ticket sales prices, generating higher revenue and ensuring exciting shows with full stadiums. 

Calendar Selector  

This tool generates competition schedules and optimizes the timing of each match. It considers millions of variables, from historical data to important dates and other sports competitions. The technology makes the process more transparent and improves audiences, maximizing the price of content rights. 

Content Protection  

This service offers comprehensive protection against sports piracy and brand counterfeiting. Content Protection tools detect and analyze illegal content in digital environments and gather technical information to block those accounts. This ensures the protection of rights and the integrity of sports brands. 

For more information about the MBA in sports management, visit LALIGA BUSINESS SCHOOL.