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MBA of LaLiga alumna Paula Alejo shares with us her first impressions of the program and what she expects from it during the season.

The Sports and Entertainment Industry is facing sudden changes, and technology is creating significant growth opportunities. The Sports and Entertainment Industry has exponential growth potential. The big drivers of this change will be Digital Transformation, Innovation and Entrepreneurship both outside and inside institutions.

"I decided to start the studies with LaLiga as the Sports and Entertainment Industry is growing in a very fast way that makes us have to continuously adapt to new strategies, new applications, new technologies such as Twitch, which has recently emerged and is leading the market" "We need to improve our knowledge, resources and education, therefore, I could not think of a better place than LaLiga" are some of the words of Paula Alejo, MBA of LaLiga alumna.

Thank you very much for trusting LaLiga Business School to continue your professional and personal development, welcome to LaLiga's Educational Department.

You can watch the full video here.