Educating club professionals of LaLiga

LaLiga, through its Education Department LaLiga Business School, will provide club professionals of LaLiga with training on different topics focused on the verticals of LaLiga Impulso, around the objectives set by LaLiga.

15 clubs have come to LaLiga's headquarters in Madrid to receive the first of the seven exclusive courses set for this season. It began with the Brand Building and Management Course.

A training carried out through the Talent Office, a project that arose between the HR Department and the LaLiga Education Department (LaLiga Business School), with the aim of accompanying the LaLiga Impulse clubs in their development and strengthening of their structures.

The first block of this training, the Brand Building and Management Course, aims to help clubs to promote one of the main pillars of the projects related to LaLiga Impulso, the development of a Brand Culture. The course provides the tools and know-how to define a brand and build it so that it becomes a business-generating weapon.

The eight courses are taught by professionals from LaLiga and the Sports Industry, to continue with the development and adaptation to the requirements of the industry, especially around the objectives set by LaLiga for each of the verticals of LaLiga Impulso.