Directly to the north

The Sports and Entertainment Industry does not stand still, so at LaLiga Business School we want our students to soak up as much as possible of everything that happens in their environment and outside of it. Therefore, we traveled to the north of Spain with the objective of getting to know in depth great clubs and companies in the industry.

The students of the Master in Global Sports Marketing had the opportunity to visit the Reale Arena, Real Sociedad de Fútbol's stadium, where they were illustrated with a presentation about the new strategic alliances, the incorporation of technological and digital tools to the club and the project of the Reale Arena and Zubieta, the sports city. Begoña Aránzazu Larzábal Fernández, head of Marketing and Sales, participated as a speaker.

Another of the most important visits was to Pukas Surf, where Adur Letamendia, head of Projects of Pukas Surf, spoke about the new business trends and models that the company has acquired, about the importance of surfing worldwide, its exclusive target and the segmentation and positioning that the brand wants to have with respect to its competitors and customers.

In their trip to the North, they were also able to visit the Baskonia-Alavés Group as an example of an international group that owns several sports properties.

The next edition of the Master starts in November 2022. Don't miss the opportunity to be part of the Sports Industry.