LaLiga Business School

Information Request

Schedule: Classes from Sundays to Thursdays from 15:00h to 21:00h

Modality: On campus classes + webinars with special guests

Start: May 2022

Duration of course: 8 months

Language of Instruction: English

Campus: Doha

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MBA in Sports and Entertainment

Empowering the Game Changers of the Sports Industry

IN BRIEF

KEY DIFFERENTIATING ASSETS

VISION & MISSION

Extraordinary era of transformation in Sports and Entertainment Industry

LIMITED
PLACES
AVAILABLE

MANAGEMENT TEAMS

2 MBA Directors

1 MBA Coordinator

EDUCATIONAL
TRIPS

LONDON (5 days)
MADRID (5 days)

IN-HOUSE CASE
STUDIES

LaLiga and its 42 teams
Learning from Successes and Failures
Evaluation: only real case studies (6)

COLLABORATING COMPANIES &
ENTITIES

AMAZON WEB SERVICE,NETFLIX,NBA,ELECTRONIC ARTS,SONY PICTURE,MICROSOFT,OGILVY,MOVISTAR,MOTORPRESS,THE MUSIC REPUBLIC,IDOM

WHO WE ARE

Aspire Zone Foundation

Boasts some of the world’s finest sport stadia and venues offering a unique sport, sports medicine, research and education destination for the international sports industry.
Able to service the highest sporting demands ranging from hosting major sports events to training and precompetition camps to conferences and research as well as injury diagnosis, treatment and rehabilitation through. Aspire Academy, Aspetar Sports Medicine and Orthopaedic Hospital, a FIFA Accredited Medical Centre of Excellence and Aspire Logistics.

The educational department of LaLiga, created and run by professionals from the Sports & Entertainment industry and responsible for finding and nurturing talent.
We are the industry: our speakers are top executives from LaLiga, LaLiga clubs and other relevant local/international institutions/corporations.
We understand the industry needs and trends and we design the programs and train the game changers of the future accordingly.

Aspire Zone Foundation & LaLiga

Aspire Zone Foundation (AZF) and LaLiga have jointly developed this 9-week program that will be based in AZF´s facilities in Doha, Qatar. The MBA is part of a long-term strategic partnership that started with the MoU signed by LaLiga and AZF in 2019, that among other purposes ultimately benefits the sports and entertainment community by training the changemakers of the future that the Qatari industry demands.

THE TEAM

THE PRESIDENT

THE DIRECTORS

THE COORDINATOR

ACADEMIC STAFF

IN DETAIL

Programme and Structure

Week 1

MANAGEMENT IN THE SPORTS INDUSTRY

Effective and Efficient Leadership

General Management: Strategic Management - Financial Management - Legal Management - Planning and Control - Human Resources
Sports Industry Environment: Economic Analysis - Sports Environment - New Dimensions and Key Trends
Case Study - Prominent Lecturer from Local Institution: Planning and Control – Competition Management – Financial and Legal Management – Resources Allocation

Week 2

MARKETING AND CONTENT (I)

Customer Experience Driven

Traditional Marketing: Strategic and Operational - Brand Management - Marketing Mix - Marketing Plan - Communication Plan - Market Research
New Marketing (I): The Empathy Economy - Brand Activation - Shopper Marketing - Relationship Marketing
Case Study by Prominent Lecturer from Local Institution: Strategic and Operational Marketing – Football and Media – Content Creation

Week 3

MARKETING AND CONTENT (II)

Customer Experience Driven

New Marketing (II): Experiential Marketing - Digital Marketing - Purpose Marketing
Sports Marketing: Sponsorship - Strategic Alliances - Brand Activation in Sports
Al Ahly Case Study by Mohamed Serageldin, Board of Directors Member, Al Ahly SC: Sponsorship capture – Sponsorship Activation – Fan Engagement

Week 4

DIGITAL AND TECHNOLOGICAL DISRUPTION (I)

Capitalizing on the New Dimensions of the Sports and Entertainment Industry

Digital Transformation: Digital Economy - Business Management Models - New Management Skills - Web services applied to Sports Entities - eCommerce
Technology in Sports by Aspire Zone Foundation: Sports Venues and Facilities Development – Digital Transformation – Value Capture

Week 5

DIGITAL AND TECHNOLOGICAL DISRUPTION (II)

Capitalizing on the New Dimensions of the Sports and Entertainment Industry

New Digital Technologies: Cloud - Blockchain - Analytics - Artificial Intelligence - Robotics
Digital Strategy in Sports: Big Data - Harnessing the Fan
Competitive Gaming and eSports
Importance of Big Data in Sports by Prominent Lecturer from Local Institution: Security and Techonology at Sports Facilities – Data Management

Week 6

MEDIA AND ENTERTAINMENT

The Power of On-brand Content

The Media: Media Environment - Media Plan - Public Relations - Audiovisual Rights
Content: The Entertainment Industry - Business Models - Audience - Platforms - Creation - Production - Exploitation in the Digital Age - Distribution – Monetization
Media and Entertainment in Qatar by Prominent Lecturer from Local Institution: Media and Entertainment: O verview, Challenges & Way forward - Media, Entertainment & Data Ecosyste

Week 7

MAJOR SPORTS EVENTS

Planning Optimization for Legacy

Sports Governance
Sport Facilities: Venue Management - Operation - Technology and Security - Sustainability
Sporting Events: Design - Production - Funding
Sporting Mega-events: Sites and Hosting - Strategic Planning - Organization - Globalization - Urban Planning and City Marketing - Economic Impact - Long-term Legacy
FIFA World Cup Qatar 2022 Case Study by Prominent Lecturer from Local Institution: Legacy – Tournament Hosting - Infrastructure Management – Quality and Incident Management - Sustainable Development

Week 8

EDUCATIONAL TRIPS

Cities visited

UK: London
Spain: Madrid

Week 9

INNOVATION AND ENTREPRENEURSHIP

Inspired and Inspiring Leadership

Innovation: Innovation in Times of Transformation - Innovation in the Sports and Entertainment Industries - Generation of Ideas - Building Innovation Systems - Innovation Hubs
Project Management: Methodologies - Tools - Complexity Mapping - Convergence Plan - Organizational Design - Business Plan - Risk Management - Monitoring and Controlling
Aspire Zone Foundation: Entrepreneurship Essentials – Thinking and Innovation - Negotiation Mastery - Path to Success

360º Case Studies

In-house case studies about:

LaLiga as a leading entity of transformation in the Football Industry.
The 42 LaLiga teams (42 contexts, territories and models, differentiated and complementary).

Collaboration with other organisations closely related to the sports and entertainment sector, with the objective of integrating external case studies with football.

TRIPS

EDUCATIONAL TRIPS

ADMISSION

Required Documentation

Updated Curriculum Vitae.
Two photocopies of the university degree (front and back): present the copies and the original for verification at LaLiga Business School, or send a certified copy by post.
Academic certification: university degree (front and back), other certifications associated with the content of the program.

Information Request

Basic information on data protection

In order to request information, you must be over 18 years of age.

LaLiga Group International, S.L. ("LaLiga") with Tax ID B05421805 is the data controller with registered office at Calle Torrelaguna 60, 28043, Madrid and Aspire Zone Foundation (“AZF”) a foundation owned by the Government of Qatar incorporated in accordance with the Emiri Decision number (1) for the year 2008 and registered office at Aspire Zone, P.O. Box. 23833, Doha, Qatar are both joint controllers.

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