EEUU (LOS ANGELES - LAS VEGAS)
A deep dive into the US Sports and Entertainment Industry, exploring its unique dynamics, innovation, and global influence.
Timetable
Fridays: 16:00H – 21:00HSaturdays: 09:00h – 15:00H / 18:00H
MBA
MBA in Sports Management
LALIGA’s Master Degree in Sports Management
Open Enrollment
Train at LALIGA and develop your skills with our Master degree in Sports Management thanks to a unique and pioneering Educational Model in Sport, which aims to respond to the increasing demand for specialized professionals in the Sports Industry
Select your programme and download the full MBA brochure
The two versions of LALIGA's MBA have the same format, duration, syllabus and trips.
Fill out this form and receive the full brochure in your e-mail
Minimum 4 years of experience to study the MBA of LALIGA
THE FORCE THAT DRIVES YOUR CAREER.
STUDY AT LALIGA.
THE FORCE THAT DRIVES YOUR CAREER.
STUDY AT LALIGA.
Saturdays: 09:00h – 15:00H / 18:00H
Modality
In person
Duration
8 months
Campus
LALIGA Head office, MadridMBA of LALIGA
THE PILLARS OF THE MASTER DEGREE IN SPORTS MANAGEMENT
Possibility of Financing
We have an agreement with Banco Santander thanks to which our students are eligible for loans and financing.
An evolving industry
We train professionals to work in the sports industry.
GUARANTEED INTERNSHIPS
We guarantee a six-month internship for all our students.
TRIPS
USAUnited KingdomSpain
EXCLUSIVITY
We only have a maximum of 30 exclusive places per edition.
COLLABORATING ENTITIES
Movistar, Amazon Web Service, NBA, Electronic Arts, Globant, FIFA, Aspire Zone Foundation, ATP, Liga de Videojuegos Profesional, Sport life, IDOM, Premier League.
Student Profile
Who is the MBA for?
Our students are the future leaders of the Sports and Entertainment Industry. Our candidates are ambitious professionals who aspire to lead a change and make a positive cultural impact.
Age 26-45 years
Ideal for profiles with experience, with a professional career of 4 years
4 years of experience
We provide all the necessary knowledge to boost your career within the sports industry
With a high interest in working in the sports industry
Focused on professionals who want to face the new challenges posed by the transformation of the sports industry
University degree
Professionals from the sports industry and other sectors in areas such as marketing, sales, communication, technology, legal, finance or project management
Where our students work
MBA student testimonials
Joaquín Mateos - International Development at LALIGA
Joaquín Mateos Sorios shares his inspiring professional journey, from his decision to pursue an MBA to his current role as a business coordinator in a prominent international project with LALIGA. In his testimonial, he highlights the skills and knowledge he has acquired during his training, which have been crucial for his development and success in the competitive business world.
MBA OF LALIGA
Trips we offer with our international Master in Sports Management
Trip to the USA and the UK and experience the best sports venues in the world. Gain first-hand knowledge behind each event and broaden your horizons while living unique experiences. Take advantage of this opportunity to grow your career and your skills in the world of sport.
UNITED KINGDOM
An immersive experience within the ecosystem of English clubs and leading sports organizations, highlighting best practices and industry excellence.
SPAIN (BARCELONA - VALENCIA)
An insightful journey into emerging trends and innovations shaping the sports industry in Spain.
Team
The Chairman
Javier tebas
Chairman of LALIGA
Javier Tebas personifies the MBA philosophy: he has been key to solving the financial problems of Spanish football, thanks to the implementation of Economic Control and the Centralised Sale of Broadcasting Rights.
In the last two years, Javier Tebas has promoted Technology as one of the most important pillars of LALIGA. He is constantly innovating and creating new business models and assets in our organisation.
The directors
Jorge de la Vega
Executive General Manager at LALIGAAfter 12 years working for Real Madrid, he started at LaLiga in May 2020 as its Marketing and Commercial Director.
He started his career at Real Madrid C.F. as Sponsorship Executive in 2007, soon becoming its Partnership Sales Manager and its Head of Partnerships Activation since 2016.
Jorge de la Vega
Executive General Manager at LALIGAAfter 12 years working for Real Madrid, he started at LaLiga in May 2020 as its Marketing and Commercial Director.
He started his career at Real Madrid C.F. as Sponsorship Executive in 2007, soon becoming its Partnership Sales Manager and its Head of Partnerships Activation since 2016.
Edouard Legendre
External consultant to LALIGA and recognised international expert in Brand Management and Sports MarketingHe started his career in Formula 1 in 1997, working his way through commercial and marketing positions.
In 2007, he joined the WPP Group in Madrid to create the Ogilvy Sponsorship Department to guide and support global brands in the design and implementation of their international sports strategies (Ford, Telefónica, Santander, Heineken, among others).
Since 2013, he has worked in Brand Management and Strategic Planning, within the WPP Group, and outside it with Project Management and consultancy work for leading institutions such as Madrid City Council and LALIGA.
MBA OF LALIGA
The module directors
Ornella Desire Bellia
Director of Professional Football Relations and Development at FIFA
Module 1
Legal Background and International Experience in the Global Sports Industry. Experience in Football Clubs (Calcio Catania - Italy), and in leading Law Firms in the Sports Industry (Pinto Ruiz & Del Valle, Bichara e Motta and Giambrone Law).
Judge of the FIFA Players Status Sub-Committee from 2017 to 2019, Head of Legal Affairs of “European Leagues” from 2015 to 2019.
In 2019 she was appointed Head of Professional Football at FIFA.
Gabriela Salinas
Global Managing Director Brand Finance Institute
Module 2
Gabriela Salinas has a broad international experience in the field of brand strategy and valuation, having worked in New York, Buenos Aires, Singapore, London and Madrid for clients such as Bank of America, Repsol, Telefónica, Bausch & Lomb, Johnson & Johnson, GM and other international companies on projects that have required a broad range of strategic solutions including brand positioning, brand engagement, brand architecture and brand measurement.
She currently serves as the Global Managing Director of the Brand Finance Institute.
Jaume Pons
Head of Digital Channels - LALIGA
Module 3
He started his professional career as FC Barcelona's Community Manager in 2010.
In 2016, he advanced his career in the sports industry by becoming a Social Media Content Manager at the Olympic Channel, which is the International Olympic Committee's (IOC) worldwide content distribution platform.
Jaume joined LALIGA in 2017.
Maria Wandosell
CEO at Sport Life Ibérica
Module 4
She started her professional career in the world of sailing as Managing Director of the Olympic Sails Racing Club and as Editor of the magazine "Regatta" in 1997. She was appointed Chief Editor of the magazine "Navegar" in 2000.
She joined Sport Life Ibérica as a specialised journalist in 2006.
In 2012 she became General Manager for Motor Sports at "Sport Life Ibérica" and its CEO in 2013.
Javier Doña
Stadia and Sports Business Advisor. Grandstand JD
Module 5
Stadium and Sports Business Consultant, with over 20 years of experience in the industry leading projects developed in the main professional sport venues. His background includes some of the major stadiums and clubs in the LALIGA, as well as European, indoor arenas, or entities like LALIGA and ACB.
Specialized in feasibility analysis, elaboration of strategic plans, design of business models, and development and implementation of stadiums commercial plans.
Javier Sobrino
Managing Partner - Aser Ventures
Module 6
Graduate in Business and Law Administration. PhD in Business in the Football Industry from U.N.E.D.
Twenty-six years' professional experience in consultancy and management.
Connected with the Sports Sector since 2008 with the Madrid 2016 Olympic Bid.
Since 2017 he had been the Chief Strategy and Innovation Officer at FC Barcelona.
In 2021 he joined Aser Ventures.
The teaching staff
PROFESSIONALS IN THE SPORTS INDUSTRY
Ana Rosa Victoria
Head of Innovation LALIGA
Ángel Fernández
Global Brand, Marketing & Strategy Director LALIGA
Carlos Cantó
CEO at SPSG Consulting
Daniel Moreno
Teamhead Sports Marketing Teamsport at Puma Group
David Serrahima
CEO at Premier Padel Spain
Diego Sánchez Trillo
Head of Commercial at Atlético de Madrid
Fernándo Sánchez
Senior Vice President, Player Relations at ATP Tour, Inc.
Francisco Fernández
HR Director at Atlético Madrid
Héctor Argüelles
Vice President, NBA, Digital Partnerships
Ignaci Sarnier
Communication Director at Dorna
Javier Gurrea-Nozaleda
Director of Sponsorship and Licensing at LALIGA
Juan de Dios Crespo
CEO Ruiz-Crespo Sports Lawyer
Natalia Rodríguez
Founder and CEO at Saturno Labs
Pedro Gómez
Innovation of Counsel / Independent Advisor PWC
Pedro Malabia
General Manager and Strategic Planning at LigaF
Rafael Fernandez de Alarcón
Brand, Sponsorship and Media Director of TelefónicaMASTER'S DEGREE IN SPORTS MANAGEMENT CURRICULUM
What to expect on the course
Module 1 - MANAGEMENT IN THE SPORTS INDUSTRY: “Effective and Efficient Leadership”
Module 2 – THE NEW MARKETING: “Experience Driven Customer”
Module 3 – DIGITAL TRANSFORMATION AND ARTIFICIAL INTELLIGENCE: “Getting the most out of the New Dimensions of the Sports and Entertainment Industry”
Module 4 – MEDIA AND ENTERTAINMENT: “The Power of On-brand Content”
Module 5 – MAJOR SPORTS EVENTS: “Optimising Planning”
Module 6 – STRATEGIC PLANNING AND ENTREPRENEURSHIP: “Inspired and Inspirational Leadership”
Module 7 – FINAL MASTER PROJECT: An individual academic project that demonstrates the student’s ability to research and apply knowledge in their field, guided by a sports industry expert and supported by the LLBS academic team to ensure excellence and relevance.
MBA OF LALIGA
Our campus
Our classes are given at LALIGA's head office, where the most important decisions about Spanish football are made. Our students will have access to networking opportunities with LALIGA professionals.
Conference Room LALIGA BUSINESS SCHOOL
Outside LALIGA Head Office
Meeting Room LALIGA
Proceso de admisión y financiación
Detailed information
Admission Process
- Step 1. Information interview with the Admissions Department
- Step 2. Submission of updated CV and Motivation Letter
- Step 3. Interview with one of the Directors of the Master's programme
- Step 4. Analysis and internal study of the process
Requirements
- Our ideal student has a minimum work experience of five years and holds a position of responsibility or coordination of projects and teams.
- C1 level of English
Documentation required
- Updated Curriculum Vitae.
- Two photocopies of university degree (front and back): submit copies and original for verification by LALIGA Business School, or send a certified copy.
- Academic Certification: University Degree (front and back), other certifications associated with the content of the programme.
Financing options
-
LALIGA Business School has an agreement with Santander Universities (Grupo Banco Santander, sponsor of LALIGA) whereby our students can be selected for loans and financing options.
For further information:
- Contact: Alberto Muñoz Pulido (Manager of Branch 4687, Santander Spain)
- Banco Santander Office: Arturo Soria, 187, 28043 Madrid
- Tel: +34 625 16 26 70
- Email: almunoz@gruposantander.es
International Payments
-
To streamline the process and minimise associated costs, LALIGA Business School uses Flywire's online payment gateway for all students who need to make international payments in a currency other than the euro.
Did you know...?
- Flywire is a global leader in education payments, trusted by millions of students, institutions and recruitment agencies worldwide. Flywire offers payment options for some 240 countries, in over 130 different currencies.
- Flywire supports a wide range of local payment options including bank transfers, credit cards and more.
- Flywire guarantees payment as soon as it is received in one of their accounts around the world.
- Real-time tracking of payment status.
- 24-7 support in multiple languages via email, phone and chat.
- Flywire offers secure refund methods with automatic tracking notifications.
- Flywire's internal control processes secure payments against fraud.
- Flywire offers a Best Price Guarantee: if you find a better exchange rate within two hours of making a payment with us and send it to us, we'll match it.
MBA OF LALIGA
WHY DID LALIGA DECIDE TO LAUNCH ITS OWN MASTER DEGREE IN SPORTS MANAGEMENT?
The Sports and Entertainment Industry is facing sudden changes, and technology is creating significant growth opportunities. The Sports and Entertainment Industry has the potential for exponential growth. The big drivers of this change will be Digital Transformation, Innovation and Entrepreneurship both outside and inside institutions.
Starting this transformation process requires a deep understanding of current assets, as well as a vision for the future that will determine how sports and entertainment organisations will create innovative fan experiences and engage audiences across multiple media.
Do you share this vision with us? Do you want to learn how to create innovative and personalised experiences, and prepare yourself to be a leader of change in this new era of the Sports and Entertainment Industry?
Why study an MBA in Sports Management at LALIGA in Madrid?
LALIGA has positioned itself as a benchmark in providing innovative concepts and creating new trends in parallel to the management of major global sporting competitions.
LALIGA Business School is the Educational Department of LALIGA. LALIGA's MBA in Sports Management is designed to bring you the best resources from the most dynamic and competitive industries, Football, Sports and Entertainment, and present them in a practical environment to complement your learning.
The "MBA of LALIGA" is an innovative global MBA. It is the first MBA designed with a specific focus on bringing together Sports and Entertainment as a Global Business.
Student profile: our students are the future leaders of the Sports and Entertainment Industry. Our candidates are ambitious professionals, who aspire to lead change to make a positive cultural impact.
LALIGA's Alumni have the added value of benefiting from a lifelong professional network. We support our students during and after their experience with LALIGA Business School.
Our commitment to quality is reflected in our policy of limiting the number of places available.
MBA OF LALIGA
WHAT IS AN SPORT MBA AND ITS BENEFITS IN YOUR PROFESSIONAL CAREER?
The Master's in Business Administration – or more commonly, MBA – is postgraduate study that reinforces and educates managers and professionals at all levels in the skills required to manage and run a successful company. The best MBA in Football helps students improve their critical thinking, leadership, management and communications skills.
At the same time, it helps students find and connect with like-minded people inside and outside their industry, expand their professional networks, create new opportunities and in some cases even forge their own path as a successful entrepreneur. An MBA programme focuses on the most important areas of a business such as accounting, marketing, finance, economics, etc.
LEADERSHIP
Develop and improve your leadership, entrepreneurial and other sports management skills.
ENSURE YOUR FUTURE
Improve your career expectations and security with opportunities for future growth.
INCREASE YOUR SALARY
Increase your earning potential as MBA graduates currently command higher salaries.
PERSONAL BRAND
Improve your Personal Brand and Credibility as MBA graduates are universally recognised and valued.
MEET THE BEST
It provides you with an excellent opportunity to network and connect with the best professionals inside and outside your industry.
INCREASED EMPLOYABILITY
It gives you more employability opportunities and increases your chances of finding a job.
Frequently asked questions
What is sports management?
- Sports management involves planning, organizing, directing, executing, and controlling actions related to sports. Sports management and administration are the set of tools and strategies that enable the management of clubs, sports facilities, and other related functions.
Where can you study for a masters in sports management in Spain?
- Given the growing demand in the Sports Industry and its progressive professionalization in recent years, more and more Sports Management programs have emerged, both at the undergraduate and postgraduate levels.
- The MBA of LALIGA is the only training program in sports management created and directed by a top-tier sports entity like LALIGA, where there is a direct transfer of knowledge from industry professionals to the students.
What is the purpose of sports management?
- The purpose of sports management is to optimize the resources and strategies of companies and entities in the sports industry. To achieve efficient sports management, it is essential to have specialized professionals capable of establishing innovative strategies and making a difference within the sector.
Why study an MBA in Sports Management?
- An MBA in Sports Management allows you to turn your passion into your profession. Additionally, an MBA in Sports Management provides the necessary knowledge to train professionals from different areas and sectors, transforming them into skilled individuals capable of pursuing leadership positions within the sports industry.
What are the career opportunities in sports management?
- Sports management offers a wide range of possibilities when it comes to choosing a professional path. Sports management professionals can work in sports entities and institutions, ranging from clubs to public institutions, consultancy, retail, sports centers, business management, leagues, federations, etc.
Where does a sports manager work?
- Graduates of the MBA of LALIGA work in international sports entities, LALIGA clubs, and companies from various fields, such as marketing agencies and consultancies, sportswear brands, or technology and innovation companies.
Master of Permanent Training and Accredited by
