Theatre of Dreams, Manchester United

When talking about English soccer, it is inevitable to talk about Manchester United, a historic Premier League club with many titles to its name, including 13 Premier League titles (since the highest English soccer tournament was renamed in 1992), 3 UEFA Champions League, one Europa League, 12 FA Cups, one European Super Cup, etc. Thus consolidating its position as one of the most prestigious and important clubs in Europe.

Old Trafford, Manchester United's emblematic stadium nicknamed as the Theatre of Dreams, welcomed our students on their last day of their trip to the UK. They had the opportunity to visit the facilities and learn from Gemma Thompson, Senior Content Manager, Laura Flint, Learning Manager MU and Sophie Bastin, Relationship Director MU. They enlightened our students with topics such as the international strategies of such a prestigious club as Man United, their sponsorship and hospitality activations, media content, digital transformation and an overview of the club.

Thank you very much to the entire Manchester United team for hosting us and for the treatment received, it has been a pleasure. And thank you very much for being part of LaLiga Business School.