Taka Sports: Jose Tomas Aguero's entrepreneurial project

Entrepreneurship in the sports industry requires strategic vision, courage, and the right preparation to navigate a highly competitive sector. A clear example of this journey is Jose Tomas Aguero, former student from the 2024-2025 edition of the Master in Global Sports Marketing at LALIGA BUSINESS SCHOOL and founder of Taka Sports, a digital sports media platform that combines specialized news with interactive content.

The idea for Taka Sports originally emerged among a group of friends years ago, but remained on hold until Jose Tomas joined LALIGA Business School. The knowledge acquired during the program, the direct connection with the industry, and the encouragement received within the classroom led him to resume the project seriously and turn it into a professional business.

Taka Sports: A Digital Media Outlet Targeting Two Specific Niches

Taka Sports operates across a mobile application, website, and social media channels, incorporating live match scores, news, and interactive entertainment. The platform's value proposition sets itself apart in the market by focusing on two primary audiences within the sports community:

• Advanced sports fans: Dedicated to in-depth news, statistics, and technical analysis.

• New generations and interactive users: A gamified section featuring quizzes and games designed to help children and younger audiences learn about different sports and engage with the industry.

The Impact of the Master in Sports Marketing on the Venture

When choosing his academic specialization, Jose Tomas Aguero selected the Master in Global Sports Marketing at LALIGA Business School because he considered it the top option in the Spanish-speaking world and a direct doorway to football and the sports industry in Spain.

The program equipped him with practical tools that he applies daily in the operations of Taka Sports. Among the key learning areas he highlights for managing his business are:

• Sponsorship management: Constant application of commercial sponsorship strategies to ensure the sustainability of the project.

• Negotiation techniques: Practical negotiation skills developed through real-world exercises during the course, essential for closing business deals.

• Navigating the sports sector: Understanding the unique dynamics of the sports industry, which differ from conventional corporate environments.

Professional Network and Industry Relations

The academic backing from LALIGA Business School also translated into greater credibility and ease when establishing commercial relationships with brands and organizations. Having this credential on his professional profile provided an essential stamp of trust when connecting with the market.

Furthermore, Jose Tomas emphasizes the value of the networking built during the program—not only with the faculty for ongoing professional guidance, but also with his fellow classmates, who are now active professionals across the sports industry.

Keys and Advice for Sports Entrepreneurship

Reflecting on his experience launching Taka Sports, the founder emphasizes that sports entrepreneurship requires hard work, perseverance, and, above all, the courage to take the first step without being held back by a lack of extensive resources in the early stages.

Taking the leap, being proactive, and making the most of one's time in an academic environment are, according to Aguero, the decisive factors in turning an idea into a successful venture in the sports business.

Watch the full interview on our LALIGA BUSINESS SCHOOL YouTube channel.