Master in Global Sports Marketing to Levante

At LaLiga Business School, we try to train, inspire and challenge future professionals in the Sports Industry, we have a very practical training, including trips, which allow them to go directly into real environments, where they will receive numerous master classes and will be able to solve practical cases working with executives and managers of the companies in question.

Therefore, our students of the Master in Global Sports Marketing, traveled to Levante with the aim of knowing first hand the engine room of large companies in the Sports and Entertainment Industry in Spain. The trip began in Cartagena, with a visit to the Pinatar Arena and FC Cartagena's facilities, where Carlos Gómez de Salazar, deputy of communication and marketing, spoke about the management of the marketing and communication area in a professional soccer club.

Afterwards, they traveled to Valencia, where they learned first-hand about the strategies and actions of big clubs such as Valencia CF, Levante UD or Villarreal CF. The first stop was the Mestalla Valencia CF Stadium, where Javier Latorre, head of the Audiovisual Department of Valencia CF, acted as speaker. The trip continued with the Estadio de la Cerámica (Villarreal CF) and then the Estadio Ciudad de Valencia, (Levante UD).

The trip was not all about soccer, as our students visited the offices of MediaPro, a leading Spanish audiovisual group, whose main activity is the production of content for film and television and the management of sports rights, audiovisual services and derivatives.