LaLiga and Al Fateh SC

LaLiga, through its education department LaLiga Business School, has been working for years for the professionalization of sport around the world through education. Therefore, they have launched together with Al Fateh SC, a Saudi Pro League club, a course on "Sports Marketing and Business Strategy of LaLiga", which will be taught at the facilities of Al Fateh SC.

It is a Memorandum of Understanding (MoU), signed with Al Fateh SC, a total of 25 teaching hours spread over five days, and will take place next October 2022.

For José María Gotor, International Development Manager of LaLiga Business School, "The course 'Sports marketing and commercial strategy of LaLiga' is an excellent opportunity for students to learn about the day-to-day life of the sports industry in general and the world of soccer in particular For LaLiga it is very important to collaborate with Al Fateh SC in this project that will offer great opportunities for those interested in a professional future linked to soccer".

Mohammed Hegazy, CEO at Al Fateh Club Investment Co. added: "Due to the change in the sporting arena and the importance of sports education, Al Fateh SC decided to work together with LaLiga, as they are the best in this field, to deliver a program of courses in order to form a well-educated generation by LaLiga experts."

During the program, students will learn about the digital transformation of sports marketing, current brand activations, the importance of storytelling, etc. All this in a format with great practical weight, including real study cases with the aim of sharing the latest knowledge of the Sports Industry and with an eye on the commercial strategies of Al Fateh SC, a LaLiga club and LaLiga's office in MENA.