Esports Manager: The Professional Leading the Evolution of Digital Sport

The global expansion of esports has transformed the way we compete, produce content, and connect with audiences. With fully structured teams, international tournaments, and millions of fans, the ecosystem requires qualified professionals capable of managing increasingly complex organizations. This is where the Esports Manager becomes essential.

In this context, the Master’s in Digital Transformation & AI in Sport at LALIGA Business School offers the specialized training needed to lead the sector. The program helps future professionals understand the esports ecosystem, manage professional teams, and master technologies such as artificial intelligence and data analytics, crucial for decision-making in esports organizations.

What Does an Esports Manager Do?

Team Management and Operational Planning

The Esports Manager coordinates the day-to-day functioning of a professional esports team. Key responsibilities include:

• Organizing training sessions and competitive routines.
  
  

• Coordinating travel, tournaments, and onsite events.
  
  

• Monitoring player performance and well-being.
  
  

• Working with coaches, analysts, and technical staff.
  
  

Their main goal is to ensure the team competes under optimal conditions.

Negotiation, Contracts and Brand Relations

They also manage administrative and commercial tasks, such as:

• Negotiating contracts for players and staff.
  
  

• Managing sponsorship agreements.
  
  

• Overseeing image rights and digital assets.
  
  

• Coordinating with leagues, tournament organizers, and production teams.
  
  

Esports management blends sports administration with strategic business decision-making.

The Role of Technology in Esports Management

Data and Artificial Intelligence Tools

Technology sits at the core of esports operations:

• Performance-analysis platforms.
  
  

• AI tools for gameplay pattern evaluation.
  
  

• Data-driven scouting systems.
  
  

• Software for coordinating remote teams.
  
  

Mastering these tools allows managers to improve both operational and competitive decisions.

Community Management and Digital Presence

Esports managers are also involved in digital marketing and fan interaction:

• Coordinating social media content.
  
  

• Activating sponsorships and brand collaborations.
  
  

• Building global online communities.
  
  

• Working with streamers and influencers.
  
  

Since esports thrive on digital platforms, the manager is a crucial link between the team and its fans.

The Future of the Esports Manager: A High-Demand Profile

As esports continue to expand, attract new brands, and professionalize structures, the Esports Manager stands out as one of the most in-demand profiles in modern sport. Their ability to integrate management, technology, data, and strategy makes them indispensable for clubs and companies operating in the esports industry.