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MBA in Sports and Management
LALIGA’s Master Degree in Sports Management
Open Enrollment
Train at LALIGA and develop your skills with our Master degree in Sports Management thanks to a unique and pioneering Educational Model in Sport, which aims to respond to the increasing demand for specialized professionals in the Sports Industry
Select your programme and download the full MBA brochure
The two versions of LALIGA's MBA have the same format, duration, syllabus and trips.
Saturdays: 9.00 am – 3.00 pm
MBA of LALIGA
THE PILLARS OF THE MASTER DEGREE IN SPORTS MANAGEMENT
Careers
Where our students work
MBA OF LALIGA
Trips we offer with our international Master in Sports Management
Trip to the USA and the UK and experience the best sports venues in the world. Gain first-hand knowledge behind each event and broaden your horizons while living unique experiences. Take advantage of this opportunity to grow your career and your skills in the world of sport.
![Discover the Sports Industry worldwide with our international trips](https://statics-business-school.laliga.com/img/the-mba-of-laliga//trip-1.png?20240905124146)
![Discover the Sports Industry worldwide with our international trips](https://statics-business-school.laliga.com/img/the-mba-of-laliga//trip-2.png?20240905124146)
UNITED KINGDOM
![Discover the Sports Industry worldwide with our international trips](https://statics-business-school.laliga.com/img/the-mba-of-laliga//trip-3.png?20240905124146)
Spain
Team
The Chairman
The directors
MBA OF LALIGA
The module directors
The teaching staff
PROFESSIONALS IN THE SPORTS INDUSTRY
MASTER'S DEGREE IN SPORTS MANAGEMENT CURRICULUM
What to expect on the course
Module 1 - MANAGEMENT IN THE SPORTS INDUSTRY: “Effective and Efficient Leadership”
- Business Management: Strategic Management – Financial Management – Legal Management – Planning and Control – Human Resources
- Ecosystem of the Sports Industry: Economic Analysis – Sports Environment – New Dimensions and Major Trends
Module 2 – THE NEW MARKETING: “Experience Driven Customer”
- Traditional Marketing: Strategic and Operational – Brand Management – Marketing Mix – Marketing Plan – Communication Plan – Market Research
- New Marketing: The Empathy Economy – Brand Activation – Shopper Marketing – Relationship Marketing – Experiential Marketing – Digital Marketing – Purpose Driven Marketing
- Sports Marketing: Sponsorship – Strategic Alliances – Sports Brand Activation
Module 3 – TECHNOLOGICAL AND DIGITAL INNOVATION: “Getting the most out of the New Dimensions of the Sports and Entertainment Industry”
- Digital Transformation: Digital Economy - Business Management Models – New Management Skills – Web services applied to Sports Entities – eCommerce
- New Digital Technologies: Cloud - Blockchain – Analytics - Artificial Intelligence - Robotics
- Digital Strategy in Sports: Big Data – Fan Retention
- Competitive Gaming and eSports
Module 4 – MEDIA AND ENTERTAINMENT: “The Power of On-brand Content”
- The Media: The Media Environment – Public Relations – Audiovisual Rights
- Content: The Entertainment Industry – Business Models – Audience – Platforms – Creation – Production – Exploitation of the Digital Age – Distribution – Monetization
Module 5 – LARGE SPORTS EVENTS: “Optimising Planning”
- Sports Management
- Sport Facilities: Sports Venue Management – Operations – Technology and Security – Sustainability
- Sports Events: Design – Production – Financing
- Sports Mega-events: Location and Hosting – Strategic Planning – Globalization – City Planning and City Marketing – Economic Impact – Long-term Legacy
Module 6 – INNOVATION AND ENTREPRENEURSHIP: “Inspired and Inspirational Leadership”
- Innovation: Innovation in Times of Transformation - Tools – Innovation in the Sports and Entertainment Industries – Idea Generation – Building Innovation Systems – Innovation Hubs
- Project Management: Methodologies – Tools – Mapping Complexity – Convergence Plan – Organizational Design – Business Plan – Risk Management – Monitoring and Control
Module 7 – 360º Case Studies
- LALIGA as a leading entity of transformation of the Football Industry.
- The 42 LALIGA teams (42 different and complementary contexts, territories and models).
MBA OF LALIGA
Our campus
Our classes are given at LALIGA's head office, where the most important decisions about Spanish football are made. Our students will have access to networking opportunities with LALIGA professionals.
![Sede LALIGA](https://statics-business-school.laliga.com/img/the-mba-of-laliga//our_campus_1.jpg?20240905124146)
![Sede LALIGA](https://statics-business-school.laliga.com/img/the-mba-of-laliga//our_campus_2.jpg?20240905124146)
![Sede LALIGA](https://statics-business-school.laliga.com/img/the-mba-of-laliga//our_campus_3.jpg?20240905124146)
FAQs
Detailed information
Admission Process
- Step 1. Information interview with the Admissions Department
- Step 2. Submission of updated CV and Motivation Letter
- Step 3. Interview with one of the Directors of the Master's programme
- Step 4. Analysis and internal study of the process
Requirements
- Our ideal student has a minimum work experience of five years and holds a position of responsibility or coordination of projects and teams.
- C1 level of English
Documentation required
- Updated Curriculum Vitae.
- Two photocopies of university degree (front and back): submit copies and original for verification by LALIGA Business School, or send a certified copy.
- Academic Certification: University Degree (front and back), other certifications associated with the content of the programme.
Financing options
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LALIGA Business School has an agreement with Santander Universities (Grupo Banco Santander, sponsor of LALIGA) whereby our students can be selected for loans and financing options.
For further information:
- Contact: Alberto Muñoz Pulido (Manager of Branch 4687, Santander Spain)
- Banco Santander Office: Arturo Soria, 187, 28043 Madrid
- Tel: +34 625 16 26 70
- Email: almunoz@gruposantander.es
International Payments
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To streamline the process and minimise associated costs, LALIGA Business School uses Flywire's online payment gateway for all students who need to make international payments in a currency other than the euro.
Did you know...?
- Flywire is a global leader in education payments, trusted by millions of students, institutions and recruitment agencies worldwide. Flywire offers payment options for some 240 countries, in over 130 different currencies.
- Flywire supports a wide range of local payment options including bank transfers, credit cards and more.
- Flywire guarantees payment as soon as it is received in one of their accounts around the world.
- Real-time tracking of payment status.
- 24-7 support in multiple languages via email, phone and chat.
- Flywire offers secure refund methods with automatic tracking notifications.
- Flywire's internal control processes secure payments against fraud.
- Flywire offers a Best Price Guarantee: if you find a better exchange rate within two hours of making a payment with us and send it to us, we'll match it.
WHY DID LALIGA DECIDE TO LAUNCH ITS OWN MASTER DEGREE IN SPORTS MANAGEMENT?
The Sports and Entertainment Industry is facing sudden changes, and technology is creating significant growth opportunities. The Sports and Entertainment Industry has the potential for exponential growth. The big drivers of this change will be Digital Transformation, Innovation and Entrepreneurship both outside and inside institutions.
Starting this transformation process requires a deep understanding of current assets, as well as a vision for the future that will determine how sports and entertainment organisations will create innovative fan experiences and engage audiences across multiple media.
Do you share this vision with us? Do you want to learn how to create innovative and personalised experiences, and prepare yourself to be a leader of change in this new era of the Sports and Entertainment Industry?
![Inscripciones abiertas](https://statics-business-school.laliga.com/img//the-mba-of-laliga/bg/hero-header-img.jpg)
![Inscripciones abiertas](https://files-business-school.laliga.com/fotos/mba-nfl-visit.jpg?20240905124146)
Why study an MBA in Sports Management at LALIGA in Madrid?
LALIGA has positioned itself as a benchmark in providing innovative concepts and creating new trends in parallel to the management of major global sporting competitions.
LALIGA Business School is the Educational Department of LALIGA. LALIGA's MBA in Sports Management is designed to bring you the best resources from the most dynamic and competitive industries, Football, Sports and Entertainment, and present them in a practical environment to complement your learning.
The "MBA of LALIGA" is an innovative global MBA. It is the first MBA designed with a specific focus on bringing together Sports and Entertainment as a Global Business.
Student profile: our students are the future leaders of the Sports and Entertainment Industry. Our candidates are ambitious professionals, who aspire to lead change to make a positive cultural impact.
LALIGA's Alumni have the added value of benefiting from a lifelong professional network. We support our students during and after their experience with LALIGA Business School.
Our commitment to quality is reflected in our policy of limiting the number of places available.
WHAT IS AN SPORT MBA AND ITS BENEFITS IN YOUR PROFESSIONAL CAREER?
![Logo LALIGA Impulso](https://statics-business-school.laliga.com/img/cro/laliga-impulso.png)
GROWTH PLAN FOR LALIGA AND CLUBS
LALIGA Impulso is the strategic agreement reached between LALIGA and the investment fund CVC to boost the global growth of LALIGA clubs.
The LALIGA Impulso projects require clubs to restructure their organisation, expand their departments and create new ones, review their strategies, processes and work methods, prioritise innovation, and attract and retain talented individuals. LALIGA, as promoter of the project, supports the development of LaLiga Impulso also with training, through its Educational Department, LaLiga Business School.