Sports Marketing & Media

The Master in Global Sports Marketing, taught entirely in English, has an international focus, which allows you to learn at a global level all the necessary knowledge in Sports Marketing. From all points of view, clubs, agencies, broadcasters, media or properties among others. Students will have the opportunity to learn, analyze and interpret the strategies not only of LaLiga but also of the best companies in the Sports and Entertainment Industry.

The program is designed directly from LaLiga, and taught by the best professionals to ensure management excellence in any field of sports marketing. All content is reviewed each season to ensure it is as up-to-date as possible. The program is currently divided into six modules, where different marketing disciplines are covered.

Through one of them, students will gain a thorough understanding of the entire ecosystem of communication and marketing within sport. Starting with an explanation of the meaning and importance of brand management within an international company, communication, sports media, broadcasters and Sports Marketing. They will also learn about the professions of those who one day will be the leaders, figures such as Marketing Director or Communication Director.

All this under the philosophy of a practical teaching, deepening in areas such as Global Sponsorship, Brand Management or Strategic Brand Management through case studies, visits and international trips included in the program.