Get to know the marketing strategies and connection with the Fan of all the players in the global Sports Industry: Properties, Clubs, Agencies, Broadcasters, Sponsors and Media, among others.
From 17:30 to 21:30
LALIGA Business School is the Educational Department of LALIGA, a 100% "in house" project born in 2018 with the aim of detecting and training talent, to support and drive the exponential growth of the Sports Industry. The programs and their contents are developed by professionals from LALIGA, from teams that make up LaLiga, and from the rest of the companies in the sector, people who live the day to day of the Sports Industry and who are going to share this knowledge to face the upcoming challenges that will arise during this decade.
The objective of the Master in Global Sports Marketing (or International Sports Marketing) is to identify, inspire, challenge and train the future protagonists of Sports Management, those who will lead the growth of the Sector on a Global Scale and the Direction and Management of Sports Companies, starting by knowing today's trends.