Master in Global Sports Marketing
November 2022 – July 2023
November 2022 – July 2023
LaLiga Business School is the Educational Department of LaLiga, a 100% "in house" project born in 2018 with the aim of detecting and training talent, to support and drive the exponential growth of the Sports Industry. The programs and their contents are developed by professionals from LaLiga, from teams that make up LaLiga, and from the rest of the companies in the sector, people who live the day to day of the Sports Industry and who are going to share this knowledge to face the upcoming challenges that will arise during this decade.
The objective of the Master in Global Sports Marketing (or International Sports Marketing) is to identify, inspire, challenge and train the future protagonists of Sports Management, those who will lead the growth of the Sector on a Global Scale and the Direction and Management of Sports Companies, starting by knowing today's trends.
LaLiga Impulso is the strategic agreement reached between LaLiga and the investment fund CVC to boost the overall growth of LaLiga clubs.
In order to undertake the projects related to LaLiga Impulso, the clubs are called upon to reorganize their structure, expand their departments and create new ones, rethink their strategies, processes and work methodology, focusing on innovation and, consequently, on attracting and retaining talent.
LaLiga, as the driving force behind the project, supports the development of LaLiga Impulso also with training, through its Educational Department, LaLiga Business School.