Master in Global Sports Marketing
Exclusive group
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Education Department of LALIGA
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Professional Masters: taught exclusively by professionals from the Sports Industry
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Direct employability service in the sports industry
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Some of the companies where our students work:
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Fill out this form and receive the full brochure in your e-mail
THE FORCE THAT DRIVES YOUR CAREER.
STUDY AT LALIGA.
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Date NOV 2026
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Modality On-site
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Duration 8 months
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Campus LaLiga Headquarters,
Madrid
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Language English
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Experiences National and international Trips Included
Companies where our students work
Guaranteed internships
We are your direct access to the Football and Sports Industry.. We offer close connections to clubs and other players in the sector with a guarantee of quality internships with high recruitment opportunities.
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Personalised employment consultancy
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We select students to fill each of the existing vacancies
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We identify the profiles demanded by the industry
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We assist in the closing of the corresponding Internship or Permanent Employment Contract.
Payment flexibility and financing options
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You can pay the cost of the Master's course throughout its duration, in order to offer greater convenience and flexibility.
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Our students can request information on different financing options through our agreement with Banco Santander.
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Download the brochure and discover our flexible financing options
Why should you study the Master in Global Sports Marketing?
Syllabus
What to expect on the course
MODULE I - INMERSION IN THE SPORTS INDUSTRY
- Understanding LALIGA
- The Sports Industry
- Sports Events
- Property Management
MODULE II - SPORTS MARKETING AND COMMUNICATION
- Sports Communication
- Sports Media
- Communication Management
- Sports Marketing
- Marketing Management
- Brand Management
MODULE III - BRAND MANAGEMENT AND MARKET RESEARCH
- Brand Management
- Rebranding
- Brand Positioning and Architecture
- Customer Profiling and Segmentation
- Consumption Trends
- Sustainability
MODULE IV - DIGITAL MARKETING AND STRATEGY
- Digital Marketing
- Data-driven Strategy
- Digital Transformation
- E-commerce
- Fan Engagement and Customer Journey
- Social Media
- Branded Content
- Disruptive Tecnologies
- E-sports and Competitive Gaming
- Metaverse, NFTs, Blockchain
- Artificial Intelligence
MODULE V - SPONSORSHIP AND STRATEGIC ALLIANCES
- Introduction to Sponsorship
- Commercial and recruitment
- Activation
- Measurement
- Innovation