Master in Global Sports Marketing
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THE FORCE THAT DRIVES YOUR CAREER.
STUDY AT LALIGA.
Date
NOV 2026
Modality
On-site
Duration
8 months
Campus
LaLiga Headquarters,
Madrid
Madrid
Language
English
Experiences
National and international Trips Included
Companies where our students work
Guaranteed internships
We are your direct access to the Football and Sports Industry.. We offer close connections to clubs and other players in the sector with a guarantee of quality internships with high recruitment opportunities.
Personalised employment consultancy
We select students to fill each of the existing vacancies
We identify the profiles demanded by the industry
We assist in the closing of the corresponding Internship or Permanent Employment Contract.
Payment flexibility and financing options
Why should you study the Master in Global Sports Marketing?
Syllabus
What to expect on the course
MODULE I - INMERSION IN THE SPORTS INDUSTRY
- Understanding LALIGA
- The Sports Industry
- Sports Events
- Property Management
MODULE II - SPORTS MARKETING AND COMMUNICATION
- Sports Communication
- Sports Media
- Communication Management
- Sports Marketing
- Marketing Management
- Brand Management
MODULE III - BRAND MANAGEMENT AND MARKET RESEARCH
- Brand Management
- Rebranding
- Brand Positioning and Architecture
- Customer Profiling and Segmentation
- Consumption Trends
- Sustainability
MODULE IV - DIGITAL MARKETING AND STRATEGY
- Digital Marketing
- Data-driven Strategy
- Digital Transformation
- E-commerce
- Fan Engagement and Customer Journey
- Social Media
- Branded Content
- Disruptive Tecnologies
- E-sports and Competitive Gaming
- Metaverse, NFTs, Blockchain
- Artificial Intelligence
MODULE V - SPONSORSHIP AND STRATEGIC ALLIANCES
- Introduction to Sponsorship
- Commercial and recruitment
- Activation
- Measurement
- Innovation