Master in Sports Marketing of LaLiga

Inside Wasserman

October 21, 2022, Madrid

Our students had the opportunity to meet and learn from the great play-maker within in the industry, Wasserman

During their trip to the UK, our students had the opportunity to meet and learn from the great play-maker within in the industry, Wasserman. Wasserman specialize in global talent representation and marketing services across sport, entertainment, music and culture. Dedicated particularly to representing athletes and musicians as well as being advisor to some of the world best known brands and properties. They have multiple locations around the world such as Los Angeles, UK, Netherlands, France, Belgium, Spain, Germany, Finland, Switzerland, Italy and Eastern Europe.

It was undoubtedly a unique opportunity for our students to learn firsthand from an industry leading company like Wasserman during their visit. Ben Crawford, Digital & Production Director and Anthony Brown, Director at Wasserman presented to our students about the management and activation of sponsorships and sporting events, as well as some of their broader strategies within innovation and beyond.

They provided our students with a global vision of the industry, sharing real-time cases and exploring what it means to work for a company like Wasserman in an ever-changing space.

Thank you very much to Wasserman for the treatment and attention, certainly an experience they will not forget. And thank you for being part of LaLiga Business School.